How Lawyers Are Using Social Media

LexisNexis Martindale-Hubbell ft in Linked You Tube BLOG Global Social Media Check Up An audit of 110 law firms LexisNexis® Martindale-Hubbell° commissioned Burson-Marsteller to compile an international audit of the use of social media networks by 110 law firms in 22 international cities during April and mid-May 2011. The audit looked at the presence, levels of activity and community sizes on LinkedIn, Twitter, Facebook, YouTube and blogs, to quantify engagement levels. Qualitative research was also undertaken to examine the nature of activity on social media channels and how this differed by region. Download the full report: www.martindale-hubbell.co.uk/socialmedia Overall usage of social media networks 77% Of the 110 law firms audited... of audited law firms are using one or more social media networks fIB Linked in no You Tube BLOG Overall usage by network Linked in 110 100- 85 90 - Number of audited law firms using each network 80 You Tube 8 60 - 35 32 9. 12 50- 40- INTEGRATION BLOG BLOG 30 - YOUTUBE Unked inel f FACEBOOK 20 - a You Tube TWITTER 10- SOCIAL MEDIA CHANNELS LINKEDIN Brightness LinkedIn usage - of the 85 firms using Twitter usage - of the 35 firms using Twitter. Facebook usage - YouTube usage - Usage appears to be low... LinkedIn... engagement levels... Linked in You Tube 85 24 12 12 Firms have Broadcast 10 - 100 fans Firms have their own channel a profile 27 3 10 100 - 500 fans Own a group Interact 1 1,000 plus fans Have chatter on LinkedIn Parked domains answers Parked domains Number of firms using social media by region X Do not use network Do use network North America & Latin America Western & Eastern Europe V19 X14 V14 V31 X35 X31 11 V10 V14 Linked Linked in in f Middle East & Africa Asia Pacific X15 X15 V16 V19 X19 X23 V5 V5 V6 V2 Linked in f Linked in f Download the full report: www.martindale-hubbell.co.uk/socialmedia ilulu lulu ן1nlinli NUMBER OF FIRMS