How To Incorporate Google+ Into Your Social Media Campaign

HOW TO INCORPORATE GOOGLE INTO YOUR SOCIAL MEDIA CAMPAIGN In less than three years, Google+ has proven it's not just a competitor for Facebook. It's carved out its own niche – one that's built on strong content and engaging dialogue. That means that for any content marketing strategist, being smart on Google+ is essential. Here's how to get started. 3 THINGS GOOGLE- A GROWING DOES BETTER COMMUNITY #1 Many argue it's a better place for smarter, in-depth, targeted conversations 300 million people visit Google+ every month #2 Google+ helps Google track lots of affinity data, combining it with data from: You Tube Google also has the analysis expertise 800 mllllon 500 monthly mlllon YouTube Gmail to make that data visitors users meaningful #3 Photo and video Visitors per month Unlimited free 1.5 billion storage for smartphone photos photos uploaded weekly 241 million Unique editing tools Automatic back-up 300 G+ million Algorithm making photo contents searchable, even without tags 6 ESSENTIAL TOOLS FOR YOUR GOOGLE STRATEGY Build Share your Post content your expertise with for an SEO Circles Hangouts On Air boost More quality content improves the likelood your page will pop up alongside Google search results Grow lists of contacts Record or live-stream video calls, discussions, and workshops that anyone can watch with interests related to your business Don't forget to Live Q&A feature for engaging comment on other viewers people's posts 5-10% increase in clicks for search ads linked to Production tools for remote Target your posts to specific Circles where users might be most interested audio and video control Before After Recordings archived on YouTube Google+ accounts Set up your Join Communities Track your Google Authorship impact with Google+ Ripples with topics specific to your niche Link content that your company or employees post anywhere online to your Google+ Visually outlines the impact of your posts and how well they spread Teaches you what types of posts are most influential in your industry account GOOGLE+ MAKES YOUR CONTENT WORK HARDER. WHAT'S YOUR STRATEGY IN 2014? SOURCES http://bits.blogs.nytimes.com/2014/02/19/the-loyal-users-of-google-plus-say-it-is-no-ghost-town/?_php=true&_type=blogs&_r=0 http://blogs.forrester.com/nate_elliott/13-04-15-why_google_not_facebook_will_build_the_database_of_affinity http://marketingland.com/google-hits-300-million-active-monthly-in-stream-users-540-million-across-google-63354 http://bits.blogs.nytimes.com/2013/10/29/google-plus-aims-to-become-a-photo-storage-and-editing-hub/ http://mashable.com/2013/10/29/google-plus-18-updates/ http://jeyjoo.com/blog/quick-starter-guide-google-plus http://mashable.com/2013/10/27/google-plus-beginners-guide/ http://www.plusyourbusiness.com/guide-to-google-authorship-for-businesses-and-individuals/ http://www.google.com/+/business/brands/creatingconversations.html http://socialmediatoday.com/mleiter/1747676/google-business-beginners-guide http://www.google.com/+/business/brands/gettingnoticed.html http://www.verticalmeasures.com/content-marketing-2/three-ways-google-plus-ripples-can-increase-your-visibility-online/ infographics by: PRESTIGE MARKETING prestigemarketing.ca | 604-273-0002