How To Get More Interaction On Google Plus

HOW TO GET MORE INTERACTION ON GOOGLE+ Using a dataset of 8,961,451 posts from nearly 10,000 profiles and pages, we found several ways to get more +1s, reshares and comments. MOST SHARED POST TYPE ON GOOGLE+ Over half of the Google+ posts shared in our dataset were photos. Photo Link 27% Video Text 57% 6% 8% Other 2% WHAT TYPE OF CONTENT WORKS BEST ON GOOGLE+? Photos saw the most comments, +1s and reshares. All competing post types show interesting variances against the same metrics. 50 40 30 20 10 Event Hangouts Link Other Photo Text Video 35 %3D 30 25 20 15 10 Event Hangouts Link Other Photo Text Video 60 40 30 20 10 Event На buts Link Other Photo Text Video TYPE OF POSTS THAT PERFORM BETTER IN COMPARISON TO THE AVERAGE POSTS When compared to the average post, posting photos got 149% more +1s, 136% more comments and 133% more reshares. +1s Comments Reshares 150% 120% 90% 60% 30% 0% -30% -60% -90% Event Hangouts Link Other Photos Text Video HOW POST LENGTH CAN AFFECT ENGAGEMENT RATE? Overall, posts with more than 100 characters had a better engagement rate in comparison to all other posts with less than 100 characters. Posts with less Posts with more than 100 characters than 100 characters 150 120 90 60 30 Event Hangouts Link Other Photos Text Video Posts with less Posts with more than 100 characters than 100 characters 35 30 25 20 15 10 Event Hangouts Link Other Photos Text Video Posts with less Posts with more than 100 characters than 100 characters 15 12 9. 6. Event Hangouts Link Other Photos Text Video TAKEAWAY Link dropping (i.e. sharing links with less than 100 characters) is a definite pitfall with low engagement across all metrics for success. Photo posts (including gifs) and adding more than 100 characters is the winning formula for interaction. Text only posts (above or below 100 characters) are worthwhile for both +1s and comments but not reshares. CircleCount Digital Information World Avg. reshares/post E Avg. commnets/post Avg. +1s/post Analysis by percentage Avg. reshares/post Avg. +1s/post -> 3.