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How Dench Took Over the World (And Why Lethal Bizzle is a Marketing Genius)

DENCH HOW TOOK OVER THE WORLD! AND WHY LETHAL BIZZLE IS AN INBOUND MARKETING GENIUS WHAT IS 'DENCH'? A slang term coined by UK Grime star, Le simply meaning"good". | Bizzle WHAT IS 'DENCH' NOT? A reference to popular British film, stage and television actress Dame Judi Dench. SOCIAL MEDIA #DENCH Bizzle had already popularised the expression via numerous online videos and a strong Social Media presence due to his music. VIRAL VIDEO However his following exploded after he released a video response to N-Dubz member Tulisa's sextape. LEI IT YEAAAH! "STAY DENCH'. STAY DENCH Quick to capitalise on this, Bizzle released a series of similar videos ISTAY containing his unique blend of comedy catchphrases and storytelling, all the while promoting his clothing brand "Stay Dench". DENCH .OR GET FRIMPONGED! He also enlisted the help of his cousin, Arsenal midfielder Emmanuel Frimpong. This enabled "Dench" to reach an entirely new audience. This proved so successful that the word was featured on DENCH! Fly Emirates Match of the Day by Gary Lineker. COMPETITION Bizzle has since launched a FRENCH! competition inviting fans to submit their own videos telling stories in a similar fashion to his. This has helped further the reach of"Dench" with one video receiving well in excess of 10OOK views at time of writing. 'DENCH' GOES MOBILE! In response to increasing demand, Bizzle has now released a mobile app, containing a soundboard of all his catchphrases. It also cleverly includes links to all of his other marketing channels. Link to online Soundboard containing all of his and shop enabling users to purchase Stay Dench items Frimpong's catchphrases (including directly from their phones. DENCH 'Dench' obviously). Link to website, Link to iTunes, allowing users to keep up to date with encouraging Store Catch Phrases Music users to purchase his music whilst Bizzle's latest Website Twi ter Vid os news. on move. Store Link to Twitter Link to so users can YouTube, allowing users follow him via Social Media. to watch and share his videos. Whilst his eccentric character and unique slang may confuse some, it is clear that Lethal Bizzle is no fool CONCLUSION ГАY when it comes to Marketing. He has taken advantage of every platform available to him to ensure that 'Dench' ENCH not only becomes a popular expression, but a successful and internationally recognised brand. To find out how your brand can achieve global domination, visit www.creatrixmarketing.com or follow @CreatrixMarket creatrix marketing DENCH HOW TOOK OVER THE WORLD! AND WHY LETHAL BIZZLE IS AN INBOUND MARKETING GENIUS WHAT IS 'DENCH'? A slang term coined by UK Grime star, Le simply meaning"good". | Bizzle WHAT IS 'DENCH' NOT? A reference to popular British film, stage and television actress Dame Judi Dench. SOCIAL MEDIA #DENCH Bizzle had already popularised the expression via numerous online videos and a strong Social Media presence due to his music. VIRAL VIDEO However his following exploded after he released a video response to N-Dubz member Tulisa's sextape. LEI IT YEAAAH! "STAY DENCH'. STAY DENCH Quick to capitalise on this, Bizzle released a series of similar videos ISTAY containing his unique blend of comedy catchphrases and storytelling, all the while promoting his clothing brand "Stay Dench". DENCH .OR GET FRIMPONGED! He also enlisted the help of his cousin, Arsenal midfielder Emmanuel Frimpong. This enabled "Dench" to reach an entirely new audience. This proved so successful that the word was featured on DENCH! Fly Emirates Match of the Day by Gary Lineker. COMPETITION Bizzle has since launched a FRENCH! competition inviting fans to submit their own videos telling stories in a similar fashion to his. This has helped further the reach of"Dench" with one video receiving well in excess of 10OOK views at time of writing. 'DENCH' GOES MOBILE! In response to increasing demand, Bizzle has now released a mobile app, containing a soundboard of all his catchphrases. It also cleverly includes links to all of his other marketing channels. Link to online Soundboard containing all of his and shop enabling users to purchase Stay Dench items Frimpong's catchphrases (including directly from their phones. DENCH 'Dench' obviously). Link to website, Link to iTunes, allowing users to keep up to date with encouraging Store Catch Phrases Music users to purchase his music whilst Bizzle's latest Website Twi ter Vid os news. on move. Store Link to Twitter Link to so users can YouTube, allowing users follow him via Social Media. to watch and share his videos. Whilst his eccentric character and unique slang may confuse some, it is clear that Lethal Bizzle is no fool CONCLUSION ГАY when it comes to Marketing. He has taken advantage of every platform available to him to ensure that 'Dench' ENCH not only becomes a popular expression, but a successful and internationally recognised brand. To find out how your brand can achieve global domination, visit www.creatrixmarketing.com or follow @CreatrixMarket creatrix marketing

How Dench Took Over the World (And Why Lethal Bizzle is a Marketing Genius)

shared by creatrixmarketing on Oct 15
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Lethal Bizzle is a Grime Artist from the UK that has recently been a viral hit with a number on online videos

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