How Big is the Coupon Industry?

HOW BIG IS THE COUPON INDUSTRY?
The coupon industry began in the mid 1890s when Coca-Cola issued a coupon for one free bottle. Since then it has expanded into a multi-billion dollar enterprise with online coupons growing increasingly popular.

HOW DO COUPONS WORK?

-THE COUPON IS RECEIVED BY THE CONSUMER AND USED AT ThE RETAILER
-THE RETAILER GETS THE VALUE OF THE COUPON BACK FROM tHE MANUFACTURER
-COUPONS ARE OFFERED AND SOMETIMES DISTRIBUTED BY THE MANUFACTURER
-THE RETAILER SPLITS THE REVENUE FROM THE MANUFACTURER WITH THE COUPON PROCESSOR

HOW BIG IS THE COUPON INDUSTRY IN THE U.S.?

3 IN 4 PEOPLE HAVE USED COUPONS BEFORE
2.3 IN 5 COMPANIES OFFER COUPONS TO CONSUMERS
1 IN 5 ONLINE COUPONS ARE REDEEMED
CONSUMERS USED $3.5 BILLION WORTH OFCOUPONS IN 2009
THE COUPON PROCESSING INDUSTRY IS WORTH OVER $100 MILL ION


THE COUPON BREAKDOWN I The most popular and most prevalent coupon category is still foods.
11% BEVERAGES
3% ENTERTAINMENT
14% PERSONAL CARE
18% HEALTH CARE
16% HOUSEHOLD
9% PET CARE
28% FOODS
1% OTHER

ONLINE COUPONS - The number of mobile coupons redeemed has steadity increased over the past year. The redemption of these coupons Is expected to grow exponentially.

8% - Although emailed coupons have become increasingly popular, only 8% of households use

DISTRIBUTION AND REDEMPTION

IN THE US DISTRIBUTED REDEEMED

2009 317
2009 2.6

2008 302
2008 2.6

2007 280
2007 3.0

0 50 100 150 200 250 300 350
BILLION UNITS

MOBILE COUPONS
The number of mobile coupons redeemed In the US steadily increased over the past year. The redemption of these coupons is expected to grow exponentially.


COUPON = 1 MILLION

COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON

50 MILLION ONLINE COUPONS WERE REDEEMED IN 2009.


ONLINE COUPONS
The number of mobile coupons redeemed In the US steadily increased over the past year. The redemption of these coupons is expected to grow exponentially.

2009 - 200000
2010** - 2,300,000
2011* - 11,300,000
2012* - 34,400,000
2013* - 66,900,000

* Projection
** Preliminary data / Projection

0 10 20 30 40 50 60 70 80
MILION UNITS

13% - Online coupons have a much higher redemption rate of 13%, compared to the 1% redemption rate from newspaper coupons.

ONLINE COUPON AVERAGES

. AVERAGE FACE VALUE: $1.37
. AVERAGE EXPIRATION PERIOD: 6.8 MONTHS
. AVERAGE PURHASE REQUIREMENT: 1.4 UNITS

ONLINE COUPONS I The redemption of online coupons has grown by nearly 360% over the past 7 years

2002
2009

savings.com HOW BIG COUPON IS THE ÎNDUSTRY? HOW DO COUPONS WORK?|| The coupon industry began in the mid 1890s when Coca-Cola issued a coupon for one free bottle. Since then it has expanded into a multi-billion dollar enterprise with online coupons growing increasingly popular. COUPON THE COUPON IS RECEIVED BY THE CONSUMER AND USED AT THE RETAILER HOW BIG IS THE COUPON INDUSTRY IN THE U.S.? THE RETAILER GETS THE VALUE OF THE COUPON BACK FROM THE MANUFACTURER 3 IN 4 PEOPLE HAVE USED COUPONS BEFORE COUPONS ARE OFFERED AND SOMETIMES DISTRIBUTED BY THE MANUFACTURER THE RETAILER SPLITS THE REVENUE FROM THE MANUFACTURER WITH THE COUPON PROCESSOR 2.3 IN 5 COMPANIES OFFER COUPONS TO CONSUMERS THE COUPON BREAKDOWN The most popular and most prevalent coupon category is still foods. 1 IN 5 ONLINE COUPONS ARE REDEEMED CONSUMERS USED $3.5 BILLION WORTH OF COUPONS IN 2009 1% OTHER 3% ENTERTAINMENT 9% PET CARE 28% FOODS THE COUPON PROCESSING INDUSTRY IS WORTH OVER $100 MILLION 11% BEVERAGES DISTRIBUTION AND REDEMPTION Total amount of coupons 14% PERSONAL CARE distributed and redeemed DISTRIBUTED REDEEMED IN THE US: 18% HEALTH CARE 16% HOUSEHOLD 2009 317 2009 2.6 The number of mobile coupons redeemed has ONLINE COUPONS steadily increased over the past year. The redemption of these coupons is expected to grow exponentially. 2008 302 2008 2.6 8% Although emailed coupons have become increasingly popular, only 8% of households use them. 2007 280 2007 50% 100% 0% 3.0 50 100 150 200 250 300 350 COUPON COUPON COUPON COUPON COUPON COUPON COUPON =1 MILLION BILLION UNITS COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON The number of mobile coupons redeemed in the US has COUPON COUPON COUPON COUPON COUPON COUPON MOBILE COUPONS steadily increased over the past year. The redemption of these coupons is expected to grow exponentially. COUPON COUPON COUPON COUPON COUPON COUPON 50 MILLION COUPON COUPON COUPON COUPON COUPON COUPON 50 MILLION ONLINE COUPON COUPON COUPON COUPON COUPON COUPON COUPONS WERE REDEEMED IN 2009. 2009 200,000 COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON COUPON 2010** 2,300,000 11,300,000 COUPON COUPON COUPON COUPON COUPON COUPON 2011* 2012 34,400,000 2013 66,900,000 30 40 50 60 70 80 10 20 MILLION UNITS "Projection *Preliminary data / Projection The number of mobile coupons redeemed has steadily ONLINE COUPONS increased over the past year. The redemption of these coupons is expected to grow exponentially. 13% Online coupons have a much higher redemption rate of 13%, compared to the 1% redemption rate from newspaper coupons. ONLINE COUPON AVERAGES 50% 100% AVERAGE FACE VALUE: $1.37 100% AVERAGE EXPIRATION PERIOD: 6.8 MONTHS 50% 1% AVERAGE PURCHASE REQUIREMENT: 1.4 UNITS ONLINE COUPONS The redemption of online coupons has grown by nearly 360% over the past 7 years. 2002 2009 savings.com Sources: WSJ.com, NYTimes.com, Coupons, Inc, EMarketers, NHC Coupon Report, Consumer Products Goods Monitor, IFC