How to become a social media marketing specialist

HOW TO BECOMEA SOCIAL MEDIA MARKETING SPECIALIST LEARN WHAT THIS TRENDING MARKETING CAREER HAS TO OFFER WHAT DOES A SOCIAL MEDIA MARKETER (SMM) DO? Develop relationships with key influencers and target audiences Drive traffic to website(s) to enhance the visibility of a brand, product, service, or person UTILIZING TRADITIONAL MARKETING TENETS AND ONLINE MEDIA BEST PRACTICES, SMMS MARKET BRANDS IN ORDER TO: Promote content using strategies such as advertising, link-building, guest posting, and sharing Apply a blended marketing approach that includes earned, paid, and owned media outreach Use social Deliver true analytics to identify existing audience demographics and grow the base engagement and interactions to their target audience + SOCIAL MEDIA'S BUSINESS IMPACT -> CURRENTLY, THERE ARE MORE THAN 200 SOCIAL NETWORKS, WITH A COMBINED TOTAL OF USERS IN THE BILLIONS UNDERSTANDING AND TARGETING THESE USERS IS A HUGE BUSINESS OPPORTUNITY ACCORDING TO A 2012 MANTA SURVEY 42% 38% 24% of small-business owners found 1/4 of their customers through social media websites like Facebook, Linkedin, or of small-business owners devote 1/4 of their business networking time to online channels dedicate 1/2 their time to online channels online forums FAST COMPANY'S RANKING OF THE WORLD'S 50 MOST INNOVATIVE COMPANIES INCLUDES A LIST OF THE TOP 10 IN SOCIAL MEDIA, WHICH FEATURES FAMILIAR AND NOT-SO-FAMILIAR NAMES: #1 due to its breadth of offerings and success with FACEBOOK display advertising Once "just" a professional networking site, now a must-visit destination with addition of social news reader Linkedin Today LINKEDIN The "minimalist" blogging platform lets users make good-looking blogs and is used by both amateur bloggers and corporate media outlets TUMBLR This comments service powers 1 million websites, or 73% of those with third-party comments systems DISQUS The users of this mobile app and advertising company generate 12% of all tweets and it's gotten Twitter's attention UBERMEDIA IN 2012, THE HUFFINGTON POST REPORTED: 1 MILLION websites have integrated with Facebook 23% OF FACEBOOK users check their feed 5x or more daily MORE THAN 5 MILLION photos are uploaded to Instagram every hour STEPS TO BECOMINGA SOCIAL MEDIA MARKETER It's possible to work in social media without a degree or PR certification, but job opportunities may be limited to hourly interns and coordinator positions. Most likely, aspiring SMMS will need more significant education and experience. EDUCATION EXPERIENCE STEP 1 HIGH SCHOOL DEGREE OR EQUIVALENT Relevant work experience with marketing and PR concepts in both new and "traditional media" Helpful if a related internship was done during high school STEP 2 BACHELOR'S DEGREE IN: ADDITIONAL PROESSIONAL DEVELOPMENT Public relations, marketing, communications, English, or journalism Continuing education courses as needed Courses in business administration, advertising, management, creative and technical writing, economics, political science, public affairs, accounting, finance, public speaking, mathematics, and statistics would be beneficial Attendance at relevant conferences STEP 3 POSSIBLE MASTER OF BUSINESS DEGREES FOR Communications Public relations AN ASPIRING SMM Social media Marketing SOCIAL MEDIA MBA PROGRAMS RUTGERS BUSINESS NEW ENGLAND SCHOOL COLLEGE offers an MBA in digital and social media offers a virtual mini-MBA in social media marketing EXCELSIOR COLLEGE offers an MBA concentration in social media management STANFORD UNIVERSITY UNIVERSITY OF PENNSYLVANIA (WHARTON) DUKE UNIVERSITY (FUQUA) BEST MARKETING GRAD SCHOOLS (2013) According to US News & World Report NORTHWESTERN HARVARD UNIVERSITY UNIVERSITY (KELLOGG) EARNINGS POTENTIAL* As of May 2012, there were no Bureau of Labor Statistic figures specifically for social media marketing managers. However, it does provide salary information for occupations that may be comparable. MARKETING MANAGER PUBLIC RELATIONS MANAGER TOTAL TOTAL MEDIAN ANNUAL SALARY MEDIAN ANNUAL EMPLOYED SALARY EMPLOYED 171,430 UP TO $119,480 UP TO $95,450 53,520 TOP-PAYING STATES TOP-PAYING STATES 1 NEW YORK 2 DISTRICT OF COLUMBIA 1 DELAWARE 2 NEW YORK 3 NEW JERSEY 4 DELAWARE 3 VIRGINIA 4 RHODE ISLAND 5 CALIFORNIA 5 NEW JERSEY Earnings depend on many factors including coursework completed, geographical location, and general economic conditions. This inforgraphic does not guarantee results for individuals. Aditional training, certifications, and qualifications may be required. Sichools.com Created for Schools.com QuinStreet, Inc. 2013 TM your future starts here SOURCES 1. "Best Grad Schools 2014: Business-Marketing," U.S. News & World Report, 2013, http://grad-schools.usnews.rankingsandre- views.com/best-graduate-schools/top-business-schools/marketing-rankings 2. "Facebook by the numbers: 1.06 billion monthly active users," CNET, January 30, 2013, Donna Tam, http://news.cnet.com/8301-1023_3-57566550-93/facebook-by-the-numbers-1.06-billion-monthly-active-users/ 3. "The Shift in Small Business Behavior: 90 Percent Networking Online, According to New Manta Survey." Manta, September 12, 2012, http://www.manta.com/media/marketing 3D 091212 4. "Largest Global Companies Mentioned More Than 10 Million Times Online in One Month, Study Finds," Burson-Marsteller Global Social Media Check-Up 2012, July 17, 2012, http://www.burson-marsteller.com/social/PressRelease.aspx 5. U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, Public Relations Managers and Specialists. http://www.bls. s.gov/ooh/management/public-relations-managers-and-spedialists.htm 6. U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising. Promotions and Marketing Managers, http://www.bls.gov/ooh/management/advertisingpromotions-and-marketing-managers.htm 7. U.S. Department of Labor, Bureau of Labor Statistics, Occupational Employment and Wages, May 2011, Public Relations and Fundraising Managers, http://www.bls.gov/oes/current/oes112031.htm 8. U.S. Department of Labor, Bureau of Labor Statistics, Occupational Employment and Wages, May 2011, Marketing Managers, http://www.bls.gov/oes/current/oes112021.htm 9. "Social Currency Impact Study 2013: What it takes to create lasting impact: The Top 25 list," Vivaldi Partners Group, Public Relations Society of America, 2013, http://www.prsa.org/ 10. http://www.nec.edu/sgps/mba/digital%20and%20social%20media 11. http://www.excelsior.edu/programs/business/mba-social-media-management-master-degree 12. Rutgers, Center for Management Development, Virtual Mini-MBA: Social Madia Marketing, 2013, http://omd.rutgers.edu/pro- grams/virtual-mini-mba-social-media-marketingftab-Overview 13. International Association of Business Communicators, 2013, http://www.iabc.com/ 14. "100 Fascinating Social Media Statistics and Figures From 2012" The Huffington Post, Brian Honigman, November 29, 2012, http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html 15. "The worlds 50 most inovative companies, " Fast company. 2012, http://www.fastcompany.com/most-innovative-companies/2012/industry/social-media ाे ----------*