How B2B Email Marketing Delivers Results for Businesses

thomsonlocal..com O Direct Marketing services How B2B Email @ Marketing Delivers Email holds strategic @ value for businesses 90.9% 90.9% rate the strategic value of email as important or very important rate the strategic value of email as important or very important Almost half of respondents report email drives 30% or more of their total revenues .... @ Email Email delivers Email produces consistent solid results connects with tech-savvy mobile users results acrSS industries B2B sales emails have 82% Concerns about return of CEOS the third highest open on investment from email own a campaigns fell from 61% in the previous report to 31% in the latest research rate of 27.84% 27.84% smartphone In 2011, UK SME's saw average open rates of 18.21% and Email had the highest ROI (28.5%), compared 88% of people with a smartphone check their email on their mobile daily click-through rates of 3.29% with 7% for direct mail. Email subscribers have already bought into your brand Email is a trusted channel for brand communication 63% expect to increase expenditure on email marketing in the future. Hi! Personalised email transforms leads into sales Improves click-through rates by Improves conversion rates by 65% use targeted messaging, changing email content based on how a 14% 10% prospect responds Email has a greater potential reach than social media 61% access social media say email is (75% their preferred marketing method check em 94% online The most powerful B2B email marketing database in the UK thomsonlocal.com have over 750,000 double opt-in, verified business email addresses for targeted sales lead generation. thomsonlocal.com Direct Marketing www.thomsonlocal.com/directmarketing serviceS Sources: http://www.slideshare.net/dmaemail/dma-client-benchmark-report-2012-research-findings http://www.s i c up.to/email-marketing-benchmank concem keters-new-dma-report-finds 2011 -marke http://dma.org.uk/news/conversion-rates-now-greatest- http://www.pardot.com/press-releases/survey-reveals-changing-role-email-marketing http://econsultancy.com/uk/blog/9789-mobile-email-stats-infographic http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-Provoking-Lead-Nurturing-Stats-You-Can't-Ignore.aspx thomsonlocal..com O Direct Marketing services How B2B Email @ Marketing Delivers Email holds strategic @ value for businesses 90.9% 90.9% rate the strategic value of email as important or very important rate the strategic value of email as important or very important Almost half of respondents report email drives 30% or more of their total revenues .... @ Email Email delivers Email produces consistent solid results connects with tech-savvy mobile users results acrSS industries B2B sales emails have 82% Concerns about return of CEOS the third highest open on investment from email own a campaigns fell from 61% in the previous report to 31% in the latest research rate of 27.84% 27.84% smartphone In 2011, UK SME's saw average open rates of 18.21% and Email had the highest ROI (28.5%), compared 88% of people with a smartphone check their email on their mobile daily click-through rates of 3.29% with 7% for direct mail. Email subscribers have already bought into your brand Email is a trusted channel for brand communication 63% expect to increase expenditure on email marketing in the future. Hi! Personalised email transforms leads into sales Improves click-through rates by Improves conversion rates by 65% use targeted messaging, changing email content based on how a 14% 10% prospect responds Email has a greater potential reach than social media 61% access social media say email is (75% their preferred marketing method check em 94% online The most powerful B2B email marketing database in the UK thomsonlocal.com have over 750,000 double opt-in, verified business email addresses for targeted sales lead generation. thomsonlocal.com Direct Marketing www.thomsonlocal.com/directmarketing serviceS Sources: http://www.slideshare.net/dmaemail/dma-client-benchmark-report-2012-research-findings http://www.s i c up.to/email-marketing-benchmank concem keters-new-dma-report-finds 2011 -marke http://dma.org.uk/news/conversion-rates-now-greatest- http://www.pardot.com/press-releases/survey-reveals-changing-role-email-marketing http://econsultancy.com/uk/blog/9789-mobile-email-stats-infographic http://blog.hubspot.com/blog/tabid/6307/bid/30901/30-Thought-Provoking-Lead-Nurturing-Stats-You-Can't-Ignore.aspx