Holiday Survival Kit 2013

HISTORICAL HOLIDAY SPENDING AND LOOKING AHEAD TO HOLIDAY RETAIL SALES IN 2013 Just how big is the holiday season in the grand scheme of things? Nearly one-fifth of the industry's annual sales – $579 billion, or 19.3% in 2012 - come directly from the months of November and December, making it the top consumer spending event of the year. $602.1 DID YOU KNOW? $579.5 NRF HOLIDAY The holiday season, defined by NRF as sales in the FORECAST: In 2013, holiday sales are expected to increase by +3.9% to $602.1 billion. months of November and December, can account for $560.2 as much as 20% to 40% of a retailer's annual sales. $533.1 $768? $506.3 $82 Billion 24 S Avg. Holiday Spending $503.8 Shop.org online sales forecast. Per Consumer in 2012 In Billions 2008 2009 2010 2011 2012 2013 RETAIL INDUSTRY SALES Select Retail Sector Sales: % of Annual Sales from Holiday* In 2012, department stores saw nearly 24% of their total annual revenue come during the months of November and December. The sector with the highest percentage of sales that occur during the holiday season is jewelry stores, which reached 29% in 2012. 2012 Select Retail Sector Sales in Millions Department Stores Discount Department Building Equipment & Supplies Garden Clothing Stores Electronic & Electronics & Mail-Order Retailers Appliances Stores (% Annual Sales From Holiday) $46,557 (16%) $38,790 (22%) $43,735 (24%) $27,386 (23%) $71,313 (22%) $23,135 (23%) Food & Furniture & Home Health & Jewelery Stores Shoe Stores Sporting Goods, Warehouse Clubs & Beverage Stores Furnishings Stores Personal Care Stores Book & Music Stores Superstores $1,10,819 (18%) $18,496 (19%) $48,219 (17%) $9,145 (29%) $5,777 (20%) $19,614 (22%) $79,446 (19%) Looking for more holiday information? Visit www.nrf.com/holidays for insights in to holiday trends and the latest consumer surveys. NRF defines “holiday sales" as retail industry sales in the months of November and December. Retail industry sales include most traditional retail categories including non-store, auto parts and accessories stores, discounters, department stores, grocery stores, and specialty stores, and exclude sales at automotive dealers, gas stations, and restaurants. 2 Prosper Insights & Analytics for NRF, 2012 consumer spending survey * NRF, derived from Bureau of Labor Statistics data National Retail Federation * NRF, derived from U.S. Department of Commerce data The Voice of Retail Worldwide 0/0