Holiday Gift Cards by the Numbers

YMyPoints Holiday Gift Cards by the Numbers For the holidays, have you ever bought a gift card to give as a present? Not Sure 2.7% Yes 75.9% No 21.4% CARD For this holiday season, have you ever bought or do you plan to buy any giftcards to give as presents? Not Sure 22.3% Yes 56.3% Holidays No 21.4% Gift Cards What is the most common value of the gift cards that you purchase? $100 or more 6.5% $10 - 5.5% $50 - 50% $20 - 12.9% Gift Card 100 100 INDRED DLLARS $25 - 53.8% Is this dollar amount higher or lower than last year? Higher - 15.5% Lower - 12.5% 2011 2010o The same - 72% What percent of your holiday gift budget will be gift cards? 76 to 100% - 12.5% 51 to 75% - 15.2% Gift Card 26 to 50% - 33.5% O to 25% - 45% %3D Please select who are you buying gift cards for? 100 75 59.8% 50 36.7% 28.7% 27% 25 - 13.6% 11.5% 6.5% Parent Kids Sibling Co-worker Spouse Significant Friend other Why do you purchase gift cards? 100 75 50 47.6% 40.2% 36.3% 34.6% 25 8.5% GIFT Card Don't know what to give Convinience Don't want Other: please specify Recipient to disappoint prefers with the wrong gift gift cards GIFT Card Did you know that the most popular gift cards that people buy - and receive - are for restaurants? For the holidays, have you ever received a gift card to give as a present? Yes 63.5% GIFT CARD No 36.5% Do you like to receive gift cards as a holiday present? Dissatisfied 2.2% Very Dissatisfied 0.6% Neutral 16.7% GIFT CARD Satisfied 33.8% Very Satisfied 46.6% Did you know that people would love to receive credit card gift cards over most others? Top 5 Reasons to Give a Gift Card 1 Birthdays 2 Christmas/winter holidays 3 Achievement 4 Crisis support (death/illness) 5 Valentine's Day GIFT CARD Have you ever "re-gifted" a gift card? Yes 20.2% Gift Card No 79.8% Nearly 135 million people GO OUT to shop on Black Friday. 107 million people STAY IN and shop online on Cyber Monday The average amount spent per consumer on Black Friday, 2010 was $365.34, compared to $343.31 in 2009 The average online order on Cyber Monday 2010 was $194.89, which was 8.3% higher than the $180.03 average in 2009. The retail industry will lose an estimated $3.68 billion to return fraud this holiday season, up from $2.74 billion last year Gift Card 100 Gift Card GIFT Card With Love 100 GIFT CARD .... Gift Card