The History of SXSW

More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriot A plucky little messaging service makes a big splash at SXSW: Twitter Music and Interactive collide as onetime Sex Pistol Steve Jones interviews Tom "from MySpace" Anderson • Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart • First mention of "SXSW as the conference's nickname in a major U.S. publication (well done, LA Times) GROWTH OF REGISTRANTS It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were stil from local print, TV and radio For the first time, the SXSW PanelPicker lets the public help decide what panels are chosen 14,251 13,020 9,500 2006 2005 2004 2003 Interactive keynote speakers include founders from two of the Intemet's most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia INTERACTIVE REGISTRANTS 1992 1991 1990 The number of panels tripies, to 60, up from 20 in 1990, and the number of bands rises to 500 MUSIC REGISTRANTS FILM REGISTRANTS Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish" . Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!" Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race Texas Gov, Ann Richards Just days before the invasion of Irag, SXSVW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few błocks away SXSW Music keynoter Daniel Lanois isn't a household name, but he should be: he produced U2's "The Joshua Tree," Peter Gabriel's "So" and Bob Dylan's "Time Out of Mind" An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Joumeys with George," debuts at the festival 125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300 Earning its reputation for screening films gone wild, SXSW Fim screens Iñárritu directed "hyperiink cinema" epic 'Amores Perros" and cocaine saga "Blow" starring Johnny Depp Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him doesn't get onstage until 2 am SXSW's first year in the Austin Convention Center, moving over from the Hyatt Regency; Taking a safer route after Michelle Shocked's controversial address, the keynote speaker Sorry we missed this panel: mock trial imagines Elvis Presley suing infamous manager Col. Tom Johnny Cash, The Man in Black himself, delivers the SXSW keynote SXSW has risen from humble beginnings to become the world's THE HISTORY OF SXSW foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. AlIl aboard! An Eloqua / JESS3 partnership ELOQUA JESS3 Sources: SXSW I Austin Chronicde I New York Times I Austin American-Statesman I Los Angeles Times I Billboard I TIME Austin360.com lindieWIRE I Rolling Stone I CNET I The Guardian I Reuters I NBC I Oklahoma Today I The Daily Texan The first "South by Southwest festival (and conference) is held in Austin, Texas. 150 attendees are expect Louis Black and Nick Barbaro, founders of the alt weekly Austin Chronide, about starting a music festival The idea for SXSW is conceived when friends Roland Swenson and Louis Jay Meyers approach but more than 700 show up. According to Black, the event went "national almost immediately Still overshadowed by New York's New Music Seminar, SXSW gets its first backlash when pe years after Twitter's SXSW debut, geolocation has its turn "in the ring" rsquare wins the round, but Gowalla shows heart local act Ed Hall prints "SXSW SUX" T-shirts. Next year, they play Future Academy Award Best Picture-winner "The Hurt Locker" has its U.S. premiere 987 bands play at this year's festival-it's the current record 1989 1988 1987 1986 2010 2009 2008 2007 : 2002 2001 2000 1999 1998 1997 1996 1995 1994 Bill Murray bartends at Shangri La on East Sixth Street, because he can Journalist Sarah Lacy's widely panned keynote interview with Mark Zuckerberg turns into one of the first Twitter "riots" More than a decade after SXSW organizer Louis Black called Lou Reed "disrespectful" for playing a competing show in 1996, Reed keynotes E661 • After their introduction, "Multimedia and Film" conferences split into separate tracks, creating the three SXSW conferences we know today Conference co-founder Louis Jay Meyers moves on to lead other music festivais in Louisiana, Amsterdam. and Austin too A new SXSW pe Over 2,000 attend one of Flaming Lips frontman Wayne Coyne's "Parking Lot Experiments," where he play oselic's "well-meaning" for breach of contract. At least they waited until after the show Tom Waits' promoter is severely beaten by bouncers at La Zona Rosa; Waits vows never to play in Texas again (but later, he does) . O SXSW Multimedia is renamed SXSW Interactive . Internet rock star Lawrence Lessig speaks at the Interactive festival, while actual rock star Steve Earle keynotes the Music festival So many Swedish bands play at SXSW they call themselves the "new Viking invasion" ing a set at Steamboat, constabies serve local band Breedlove with a summons garage at Seventh and Brazos bassist and I but "rambling speech encouraging youths to get politically engaged pezuojupu Ispaper critics pan tormer Nirvanomb This is the first year for SXSW's annual Japan Nite, featuring the island nation's best pop punk o auo puen s 30 synchronized car stereos in a parking garag e SXSW Interactive Web Awards is created to honor the best new websites and innovators showcased at the festival More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriot A plucky little messaging service makes a big splash at SXSW: Twitter Music and Interactive collide as onetime Sex Pistol Steve Jones interviews Tom "from MySpace" Anderson For the first time, the SXSW PanelPicker lets the public help decide what panels are chosen Interactive keynote speakers include founders from two of the Intenet's most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia • Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights • First mention of "SXSW" as the conference's nickname in a major U.S. publication (well done, LA Times) GROWTH OF REGISTRANTS It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were still from local print, TV and radio 14,251 13,020 9,500 INTERACTIVE REGISTRANTS The number of panels tripies, to 60, up from 20 in 1990, and the number of bands rises to 500 Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s MUSIC REGISTRANTS Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart FILM REGISTRANTS Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish" • Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!" Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race Texas Gov, Ann Richards Just days before the invasion of Irag, SXSVW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few błocks away SXSW Music keynoter Daniel Lanois isn't a household name, but he should be: he produced U2's "The Joshua Tree," Peter Gabriel's "So" and Bob Dylan's "Time Out of Mind" Johnny Cash, The Man in Black himself, delivers the SXSW keynote A new SXSW conference track is added: "Multimedia and Film" An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Journeys with George," debuts at the festival 125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300 Earning its reputation for screening films gone wild, SXSW Fim screens Iñárritu directed "hyperink cinema" epic 'Amores Perros" and cocaine saga "Blow" starring Johnny Depp Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him doesn't get onstage until 2 am SXSW's first year in the Austin Convention Center, moving over from the Hyatt Regency; Taking a safer route after Michelle Shocked's controversial address, the keynote speaker Sorry we missed this panel: mock trial imagines Elvis Presley suing infamous manager Col. Tom SXSW has risen from humble beginnings to become the world's THE HISTORY OF SXSW foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. AlIl aboard! An Eloqua / JESS3 partnership ELOQUA JESS3 Sources: SXSW I Austin Chronicde I New York Times I Austin American-Statesman I Los Angeles Times I Billboard I TIME Austin360.com lindieWIRE I Rolling Stone I CNET I The Guardian I Reuters I NBC I Oklahoma Today I The Daily Texan The idea for SXSW is conceived when friends Roland Swenson an Louis Black and Nick Barbaro, founders of the alt weekly Austin Chronide, about starting a music festival Journalist Sarah Lacy's widely panned keynote interview with Mark Zuckerberg turns into one of the first Twitter "riots" More than a decade after SXSW organizer Louis Black called Lou Reed "disrespectful" for playing a competing show in 1996, Reed keynotes The first "South by Southwest festival (and conference) is held in Austin, Texas. 150 attendees are expect rsquare wins the round, but Gowalla shows heart ee years after Twitter's SXSW debut, geolocation has its turn "in the ring" Future Academy Award Best Picture-winner "The Hurt Locker" has its U.S. premiere 987 bands play at this year's festival-it's the current record but more than 70o0 show up. According to Black, the event went "national almost immediately Bill Murray bartends at Shangri La on East Sixth Street, because he can Thr Still overshadowed by New York's New Music Seminar, SXSW gets its first backlash when local act Ed Hall prints "SXSW SUX" T-shirts. Next year, they play Louis Jay Meyers approach 2002 2001 2000 1999 1998 1997 1996 1995 1994 1989 1988 1987 1986 2010 2009 2008 2007 : ed 3 2007 2006 2005 2004 2003 2002 2001 Internet rock star Lawrence Lessig speaks at the Interactive festival, while actual rock star Steve Earle keynotes the Music festival So many Swedish bands play at SXSW they call themselves the "new Viking invasion" but "rambling speech encouraging youths to get politicalmeanung for breach of contract. At least they waited until after the show Tom Waits' promoter is severely beaten by bouncers at La Zona Rosa; Waits vows never to play in Texas again (but later, he does) O SXSW Multimedia is renamed SXSW Interactive . Following a set at Steamboat, constables serve local band Breediove with a summons t Novo at Seventh a Ispaper critics pan former Nirvaramb bassist and I nchronized car stereos in a parking gara This is the first year for SXSW's annual Japan Nite, featuring the island nation's best pop punk Conference co-founder Louis Jay Meyers moves on to lead other music festivals in Louisiana, Amsterdam... and Austin too where he play Over 2,000 attend one of Flaming Lips frontman Wayne Coyne's "Parking Lot Experiments," After their introduction, "Multimedia and Film" conferences split into separate tracks, creating the three SXSW conferences we know today SXSW Interactive Web Awards is created to honor the best new websites and innovators showcased at the festival More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriot A plucky little messaging service makes a big splash at SXSW: Twitter Music and Interactive collide as onetime Sex Pistol Steve Jones interviews Tom "from MySpace" Anderson For the first time, the SXSW PanelPicker lets the public help decide what panels are chosen Interactive keynote speakers include founders from two of the Intenet's most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia • Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights • First mention of "SXSW" as the conference's nickname in a major U.S. publication (well done, LA Times) GROWTH OF REGISTRANTS It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were still from local print, TV and radio 14,251 13,020 9,500 INTERACTIVE REGISTRANTS The number of panels tripies, to 60, up from 20 in 1990, and the number of bands rises to 500 Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s MUSIC REGISTRANTS Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart FILM REGISTRANTS Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish" • Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!" Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race Texas Gov, Ann Richards Just days before the invasion of Irag, SXSVW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few błocks away SXSW Music keynoter Daniel Lanois isn't a household name, but he should be: he produced U2's "The Joshua Tree," Peter Gabriel's "So" and Bob Dylan's "Time Out of Mind" Johnny Cash, The Man in Black himself, delivers the SXSW keynote A new SXSW conference track is added: "Multimedia and Film" An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Journeys with George," debuts at the festival 125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300 Earning its reputation for screening films gone wild, SXSW Fim screens Iñárritu directed "hyperink cinema" epic 'Amores Perros" and cocaine saga "Blow" starring Johnny Depp Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him doesn't get onstage until 2 am SXSW's first year in the Austin Convention Center, moving over from the Hyatt Regency; Taking a safer route after Michelle Shocked's controversial address, the keynote speaker Sorry we missed this panel: mock trial imagines Elvis Presley suing infamous manager Col. Tom SXSW has risen from humble beginnings to become the world's THE HISTORY OF SXSW foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. AlIl aboard! An Eloqua / JESS3 partnership ELOQUA JESS3 Sources: SXSW I Austin Chronicde I New York Times I Austin American-Statesman I Los Angeles Times I Billboard I TIME Austin360.com lindieWIRE I Rolling Stone I CNET I The Guardian I Reuters I NBC I Oklahoma Today I The Daily Texan The idea for SXSW is conceived when friends Roland Swenson an Louis Black and Nick Barbaro, founders of the alt weekly Austin Chronide, about starting a music festival Journalist Sarah Lacy's widely panned keynote interview with Mark Zuckerberg turns into one of the first Twitter "riots" More than a decade after SXSW organizer Louis Black called Lou Reed "disrespectful" for playing a competing show in 1996, Reed keynotes The first "South by Southwest festival (and conference) is held in Austin, Texas. 150 attendees are expect rsquare wins the round, but Gowalla shows heart ee years after Twitter's SXSW debut, geolocation has its turn "in the ring" Future Academy Award Best Picture-winner "The Hurt Locker" has its U.S. premiere 987 bands play at this year's festival-it's the current record but more than 70o0 show up. According to Black, the event went "national almost immediately Bill Murray bartends at Shangri La on East Sixth Street, because he can Thr Still overshadowed by New York's New Music Seminar, SXSW gets its first backlash when local act Ed Hall prints "SXSW SUX" T-shirts. Next year, they play Louis Jay Meyers approach 2002 2001 2000 1999 1998 1997 1996 1995 1994 1989 1988 1987 1986 2010 2009 2008 2007 : ed 3 2007 2006 2005 2004 2003 2002 2001 Internet rock star Lawrence Lessig speaks at the Interactive festival, while actual rock star Steve Earle keynotes the Music festival So many Swedish bands play at SXSW they call themselves the "new Viking invasion" but "rambling speech encouraging youths to get politicalmeanung for breach of contract. At least they waited until after the show Tom Waits' promoter is severely beaten by bouncers at La Zona Rosa; Waits vows never to play in Texas again (but later, he does) O SXSW Multimedia is renamed SXSW Interactive . Following a set at Steamboat, constables serve local band Breediove with a summons t Novo at Seventh a Ispaper critics pan former Nirvaramb bassist and I nchronized car stereos in a parking gara This is the first year for SXSW's annual Japan Nite, featuring the island nation's best pop punk Conference co-founder Louis Jay Meyers moves on to lead other music festivals in Louisiana, Amsterdam... and Austin too where he play Over 2,000 attend one of Flaming Lips frontman Wayne Coyne's "Parking Lot Experiments," After their introduction, "Multimedia and Film" conferences split into separate tracks, creating the three SXSW conferences we know today SXSW Interactive Web Awards is created to honor the best new websites and innovators showcased at the festival More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriot A plucky little messaging service makes a big splash at SXSW: Twitter Music and Interactive collide as onetime Sex Pistol Steve Jones interviews Tom "from MySpace" Anderson For the first time, the SXSW PanelPicker lets the public help decide what panels are chosen Interactive keynote speakers include founders from two of the Intenet's most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia • Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights • First mention of "SXSW" as the conference's nickname in a major U.S. publication (well done, LA Times) GROWTH OF REGISTRANTS It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were still from local print, TV and radio 14,251 13,020 9,500 INTERACTIVE REGISTRANTS The number of panels tripies, to 60, up from 20 in 1990, and the number of bands rises to 500 Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s MUSIC REGISTRANTS Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart FILM REGISTRANTS Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish" • Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!" Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race Texas Gov, Ann Richards Just days before the invasion of Irag, SXSVW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few błocks away SXSW Music keynoter Daniel Lanois isn't a household name, but he should be: he produced U2's "The Joshua Tree," Peter Gabriel's "So" and Bob Dylan's "Time Out of Mind" Johnny Cash, The Man in Black himself, delivers the SXSW keynote A new SXSW conference track is added: "Multimedia and Film" An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Journeys with George," debuts at the festival 125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300 Earning its reputation for screening films gone wild, SXSW Fim screens Iñárritu directed "hyperink cinema" epic 'Amores Perros" and cocaine saga "Blow" starring Johnny Depp Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him doesn't get onstage until 2 am SXSW's first year in the Austin Convention Center, moving over from the Hyatt Regency; Taking a safer route after Michelle Shocked's controversial address, the keynote speaker Sorry we missed this panel: mock trial imagines Elvis Presley suing infamous manager Col. Tom SXSW has risen from humble beginnings to become the world's THE HISTORY OF SXSW foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. AlIl aboard! An Eloqua / JESS3 partnership ELOQUA JESS3 Sources: SXSW I Austin Chronicde I New York Times I Austin American-Statesman I Los Angeles Times I Billboard I TIME Austin360.com lindieWIRE I Rolling Stone I CNET I The Guardian I Reuters I NBC I Oklahoma Today I The Daily Texan The idea for SXSW is conceived when friends Roland Swenson an Louis Black and Nick Barbaro, founders of the alt weekly Austin Chronide, about starting a music festival Journalist Sarah Lacy's widely panned keynote interview with Mark Zuckerberg turns into one of the first Twitter "riots" More than a decade after SXSW organizer Louis Black called Lou Reed "disrespectful" for playing a competing show in 1996, Reed keynotes The first "South by Southwest festival (and conference) is held in Austin, Texas. 150 attendees are expect rsquare wins the round, but Gowalla shows heart ee years after Twitter's SXSW debut, geolocation has its turn "in the ring" Future Academy Award Best Picture-winner "The Hurt Locker" has its U.S. premiere 987 bands play at this year's festival-it's the current record but more than 70o0 show up. According to Black, the event went "national almost immediately Bill Murray bartends at Shangri La on East Sixth Street, because he can Thr Still overshadowed by New York's New Music Seminar, SXSW gets its first backlash when local act Ed Hall prints "SXSW SUX" T-shirts. Next year, they play Louis Jay Meyers approach 2002 2001 2000 1999 1998 1997 1996 1995 1994 1989 1988 1987 1986 2010 2009 2008 2007 : ed 3 2007 2006 2005 2004 2003 2002 2001 Internet rock star Lawrence Lessig speaks at the Interactive festival, while actual rock star Steve Earle keynotes the Music festival So many Swedish bands play at SXSW they call themselves the "new Viking invasion" but "rambling speech encouraging youths to get politicalmeanung for breach of contract. At least they waited until after the show Tom Waits' promoter is severely beaten by bouncers at La Zona Rosa; Waits vows never to play in Texas again (but later, he does) O SXSW Multimedia is renamed SXSW Interactive . Following a set at Steamboat, constables serve local band Breediove with a summons t Novo at Seventh a Ispaper critics pan former Nirvaramb bassist and I nchronized car stereos in a parking gara This is the first year for SXSW's annual Japan Nite, featuring the island nation's best pop punk Conference co-founder Louis Jay Meyers moves on to lead other music festivals in Louisiana, Amsterdam... and Austin too where he play Over 2,000 attend one of Flaming Lips frontman Wayne Coyne's "Parking Lot Experiments," After their introduction, "Multimedia and Film" conferences split into separate tracks, creating the three SXSW conferences we know today SXSW Interactive Web Awards is created to honor the best new websites and innovators showcased at the festival More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriot A plucky little messaging service makes a big splash at SXSW: Twitter Music and Interactive collide as onetime Sex Pistol Steve Jones interviews Tom "from MySpace" Anderson For the first time, the SXSW PanelPicker lets the public help decide what panels are chosen Interactive keynote speakers include founders from two of the Intenet's most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia • Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights • First mention of "SXSW" as the conference's nickname in a major U.S. publication (well done, LA Times) GROWTH OF REGISTRANTS It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were still from local print, TV and radio 14,251 13,020 9,500 INTERACTIVE REGISTRANTS The number of panels tripies, to 60, up from 20 in 1990, and the number of bands rises to 500 Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s MUSIC REGISTRANTS Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart FILM REGISTRANTS Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish" • Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!" Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race Texas Gov, Ann Richards Just days before the invasion of Irag, SXSVW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few błocks away SXSW Music keynoter Daniel Lanois isn't a household name, but he should be: he produced U2's "The Joshua Tree," Peter Gabriel's "So" and Bob Dylan's "Time Out of Mind" Johnny Cash, The Man in Black himself, delivers the SXSW keynote A new SXSW conference track is added: "Multimedia and Film" An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Journeys with George," debuts at the festival 125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300 Earning its reputation for screening films gone wild, SXSW Fim screens Iñárritu directed "hyperink cinema" epic 'Amores Perros" and cocaine saga "Blow" starring Johnny Depp Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him doesn't get onstage until 2 am SXSW's first year in the Austin Convention Center, moving over from the Hyatt Regency; Taking a safer route after Michelle Shocked's controversial address, the keynote speaker Sorry we missed this panel: mock trial imagines Elvis Presley suing infamous manager Col. Tom SXSW has risen from humble beginnings to become the world's THE HISTORY OF SXSW foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. AlIl aboard! An Eloqua / JESS3 partnership ELOQUA JESS3 Sources: SXSW I Austin Chronicde I New York Times I Austin American-Statesman I Los Angeles Times I Billboard I TIME Austin360.com lindieWIRE I Rolling Stone I CNET I The Guardian I Reuters I NBC I Oklahoma Today I The Daily Texan The idea for SXSW is conceived when friends Roland Swenson an Louis Black and Nick Barbaro, founders of the alt weekly Austin Chronide, about starting a music festival Journalist Sarah Lacy's widely panned keynote interview with Mark Zuckerberg turns into one of the first Twitter "riots" More than a decade after SXSW organizer Louis Black called Lou Reed "disrespectful" for playing a competing show in 1996, Reed keynotes The first "South by Southwest festival (and conference) is held in Austin, Texas. 150 attendees are expect rsquare wins the round, but Gowalla shows heart ee years after Twitter's SXSW debut, geolocation has its turn "in the ring" Future Academy Award Best Picture-winner "The Hurt Locker" has its U.S. premiere 987 bands play at this year's festival-it's the current record but more than 70o0 show up. According to Black, the event went "national almost immediately Bill Murray bartends at Shangri La on East Sixth Street, because he can Thr Still overshadowed by New York's New Music Seminar, SXSW gets its first backlash when local act Ed Hall prints "SXSW SUX" T-shirts. Next year, they play Louis Jay Meyers approach 2002 2001 2000 1999 1998 1997 1996 1995 1994 1989 1988 1987 1986 2010 2009 2008 2007 : ed 3 2007 2006 2005 2004 2003 2002 2001 Internet rock star Lawrence Lessig speaks at the Interactive festival, while actual rock star Steve Earle keynotes the Music festival So many Swedish bands play at SXSW they call themselves the "new Viking invasion" but "rambling speech encouraging youths to get politicalmeanung for breach of contract. At least they waited until after the show Tom Waits' promoter is severely beaten by bouncers at La Zona Rosa; Waits vows never to play in Texas again (but later, he does) O SXSW Multimedia is renamed SXSW Interactive . Following a set at Steamboat, constables serve local band Breediove with a summons t Novo at Seventh a Ispaper critics pan former Nirvaramb bassist and I nchronized car stereos in a parking gara This is the first year for SXSW's annual Japan Nite, featuring the island nation's best pop punk Conference co-founder Louis Jay Meyers moves on to lead other music festivals in Louisiana, Amsterdam... and Austin too where he play Over 2,000 attend one of Flaming Lips frontman Wayne Coyne's "Parking Lot Experiments," After their introduction, "Multimedia and Film" conferences split into separate tracks, creating the three SXSW conferences we know today SXSW Interactive Web Awards is created to honor the best new websites and innovators showcased at the festival More than 200 bands from around the country play 15 locations, while the conference itself is based out of the downtown Marriot A plucky little messaging service makes a big splash at SXSW: Twitter Music and Interactive collide as onetime Sex Pistol Steve Jones interviews Tom "from MySpace" Anderson For the first time, the SXSW PanelPicker lets the public help decide what panels are chosen Interactive keynote speakers include founders from two of the Intenet's most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia • Many elements of today's SXSW are not present, but one already is: the closing softball tournament and barbecue More than 1,500 bands apply for the festival, though only about 420 are chosen to play 23 venues during the event's four nights • First mention of "SXSW" as the conference's nickname in a major U.S. publication (well done, LA Times) GROWTH OF REGISTRANTS It seems like SXSW has always had big name sponsors: This year included Pepsi and BMI, although most were still from local print, TV and radio 14,251 13,020 9,500 INTERACTIVE REGISTRANTS The number of panels tripies, to 60, up from 20 in 1990, and the number of bands rises to 500 Sound editor Eric Masunaga coins the term "mumblecore" during SXSW Film to define the American independent film movement popular in the early 2000s MUSIC REGISTRANTS Led Zeppelin vocalist Robert Plant delivers the Music keynote speech and is reunited with "ubergoupie" Pamela Des Barres after 15 years apart FILM REGISTRANTS Austin police arrest two members of the Latin rock band Ozomatli when a conga line on Sixth Street leads to a "skirmish" • Little Richard is interviewed at the Music keynote, where he declared he was no longer interested in recording music; added Richard: "I'm alive tonight!" Willie Nelson delivers a welcome speech instead of a keynote; but he is upstaged by Michelle Shocked, who shocks the crowd with a controversial speech about race Texas Gov, Ann Richards Just days before the invasion of Irag, SXSVW competes with anti-war protesters (as many as 7,000 show up) outside the State Capitol a few błocks away SXSW Music keynoter Daniel Lanois isn't a household name, but he should be: he produced U2's "The Joshua Tree," Peter Gabriel's "So" and Bob Dylan's "Time Out of Mind" Johnny Cash, The Man in Black himself, delivers the SXSW keynote A new SXSW conference track is added: "Multimedia and Film" An interview with Courtney Love - billed as "one on none" - draws the biggest crowd ever for a non-keynote Alexandria Pelosi's documentary about her time covering Texas Gov. George W. Bush on the 2000 campaign trail, "Journeys with George," debuts at the festival 125 fewer bands play than the year before, but the festival selects larger venues to forestall overcrowding issues; wise decision, because attendance rose to a then-record 3,300 Earning its reputation for screening films gone wild, SXSW Fim screens Iñárritu directed "hyperink cinema" epic 'Amores Perros" and cocaine saga "Blow" starring Johnny Depp Pete Yorn refuses to leave the La Zona Rosa stage after his allotted time, even after the houselights go up; the band following him doesn't get onstage until 2 am SXSW's first year in the Austin Convention Center, moving over from the Hyatt Regency; Taking a safer route after Michelle Shocked's controversial address, the keynote speaker Sorry we missed this panel: mock trial imagines Elvis Presley suing infamous manager Col. Tom SXSW has risen from humble beginnings to become the world's THE HISTORY OF SXSW foremost music, film and technology festival. This annual gathering of the best and brightest stars has made Austin, Texas, the place to be every March. People flock from all over the world to socialize with industry leaders, trendsetters and rising artists. With 25 years of illustrious history behind it, SXSW continues to gather momentum as it speeds along the cutting edge. AlIl aboard! An Eloqua / JESS3 partnership ELOQUA JESS3 Sources: SXSW I Austin Chronicde I New York Times I Austin American-Statesman I Los Angeles Times I Billboard I TIME Austin360.com lindieWIRE I Rolling Stone I CNET I The Guardian I Reuters I NBC I Oklahoma Today I The Daily Texan The idea for SXSW is conceived when friends Roland Swenson an Louis Black and Nick Barbaro, founders of the alt weekly Austin Chronide, about starting a music festival Journalist Sarah Lacy's widely panned keynote interview with Mark Zuckerberg turns into one of the first Twitter "riots" More than a decade after SXSW organizer Louis Black called Lou Reed "disrespectful" for playing a competing show in 1996, Reed keynotes The first "South by Southwest festival (and conference) is held in Austin, Texas. 150 attendees are expect rsquare wins the round, but Gowalla shows heart ee years after Twitter's SXSW debut, geolocation has its turn "in the ring" Future Academy Award Best Picture-winner "The Hurt Locker" has its U.S. premiere 987 bands play at this year's festival-it's the current record but more than 70o0 show up. According to Black, the event went "national almost immediately Bill Murray bartends at Shangri La on East Sixth Street, because he can Thr Still overshadowed by New York's New Music Seminar, SXSW gets its first backlash when local act Ed Hall prints "SXSW SUX" T-shirts. Next year, they play Louis Jay Meyers approach 2002 2001 2000 1999 1998 1997 1996 1995 1994 1989 1988 1987 1986 2010 2009 2008 2007 : ed 3 2007 2006 2005 2004 2003 2002 2001 Internet rock star Lawrence Lessig speaks at the Interactive festival, while actual rock star Steve Earle keynotes the Music festival So many Swedish bands play at SXSW they call themselves the "new Viking invasion" but "rambling speech encouraging youths to get politicalmeanung for breach of contract. At least they waited until after the show Tom Waits' promoter is severely beaten by bouncers at La Zona Rosa; Waits vows never to play in Texas again (but later, he does) O SXSW Multimedia is renamed SXSW Interactive . Following a set at Steamboat, constables serve local band Breediove with a summons t Novo at Seventh a Ispaper critics pan former Nirvaramb bassist and I nchronized car stereos in a parking gara This is the first year for SXSW's annual Japan Nite, featuring the island nation's best pop punk Conference co-founder Louis Jay Meyers moves on to lead other music festivals in Louisiana, Amsterdam... and Austin too where he play Over 2,000 attend one of Flaming Lips frontman Wayne Coyne's "Parking Lot Experiments," After their introduction, "Multimedia and Film" conferences split into separate tracks, creating the three SXSW conferences we know today SXSW Interactive Web Awards is created to honor the best new websites and innovators showcased at the festival