Guys Go It Alone: 2014/15 Men’s Underwear Trends

GUYS GO IT ALONE 2014/15 MEN'S UNDERWEAR TRENDS The men's underwear industry is booming so it's time to reach out to the modern man and find out what's in their drawers! Garçon Model surveyed 1000 men online. $$$ 41% 37% The men's underwear industry is now estimated to be worth $6.5 billion. And growing! 22% 90% of guys are now buying their own underwear The most popular style buying their undies online 70% North American men wear more boxers and trunks whereas Europeans have a liking for briefs. $80 Over 50% of guys surveyed spend more than $80 on underwear per year. 15-20 The majority of guys own between 15-20 pairs and buy underwear 3 times or more per year. The average guy holds onto their underwear for 3-4 years. 500 Зx 10% of men are estimated to have an underwear fetish owning anywhere from 50 to 500 pairs! Single guys own 3 times more underwear than married/partnered guys. COMFORT 70% 60% of men say that their underwear makes them feel good about themselves. of guys always wear the same style of underwear. The number one priority when buying underwear. Drawers? Men typically have a mix of three pairs in theirs. TOP 3 H&м GARÇON MODEL UNDER BY DAVID Brands with the most comfortable underwear BECKHAM ARMOUR TOP 3 CALVIN EMPORIO HUGO Most iconic KLEIN ARMANI BOSS underwear brands 90% of men have a favorite pair of underwear that they hold on to for up to 4/5 years on average. Microfibre is the most sought-after fabric ahead of cotton. Navy blue is now the preferred colour choice ahead of black. The gym is where most men get influenced in their choice of underwear. 2/3 i Two thirds of guys surveyed wear different underwear at the gym. 35% As a result more men are becoming interested in seamless technology and temperature control. of men buy underwear to flash the waistband above the pants waistline to show-off the brand! Guys categorize their underwear in the following styles... CLASSIC SEXY ACTIVE LUCKY GARÇON MODEL SOURCE: www.garconmodel.com BEBBBBBBEB BEBBBEBBEE briefs trunks boxers O0000OOO