Guide To A Powerful, Proven And Profitable Tradeshow

GUIDE TO A POWERFUL, PROVEN AND PROFITABLE TRADESHOW WHY DO TRADE SHOWS? According to a SIMMONS MARKET RESEARCH BUREAU study 91% trade shows as "EXTREMELY USEFUL" for purchasing information. of respondents ranked Nearly half of the respondents had purchased products or services at the trade show. FOLLOW 7 CRITICAL RULES FOR TRADE SHOW SUCCESS PICK THE RIGHT TRADE SHOW - Start with your industry's associations. These shows will be targeted right to your market - Check with the trade publications you advertise in. SET YOUR GOALS Ask yourself: - 1. Why are you exhibiting? - 2. Who is your target audience? - 3. What is the message you want to convey? - 4. What do you want to get out of the show? BUDGET AND PLAN FOR PROFIT - Trade show budget needs to cover the cost of traveling, the cost for the trade show booth space and booth accessories (carpeting, plants, electric and internet service, etc), the cost of trade show display and graphics, lodging, trade show giveaways, etc. ADVERTISE AND PROMOTE IN ADVANCE - Get a list of the attendees from the trade show organizer and send out a mailer to them announcing that you'll be at the show, and what you'll be showing and where your booth is (your booth number). MAKE YOUR TRADE SHOW DISPLAY AND TRADE SHOW BOOTH EFFECTIVE! - If you want to be a trade show success, you must have a trade show display with effective graphics! KNOW YOUR STUFF AND KNOW ALL THE ANSWERS ? - You need to think about all the questions you might be asked at the trade show, and you need to have answers. FOLLOW UP - After the show, you need to follow up with everyone you met and talked to at the show. You need to follow up promptly. TIPS FOR TRADE SHOW DISPLAYS THINK NEATNESS AND VISIBILITY Make sure your display is organized and tidy. Have all your prices clearly marked. ExpoFom CREATE IMPRESSION OF DEMAND Customers will want your products more if they think t hey're in high demand. Place a strategic sold sign on one or two items. PULL THE CROWD Use interactive trade show displays, such as quizzes, computer games, contest draws, scheduled demonstrations. Expo USE A PRIZE DRAW OR CONTEST This is a great way to collect contact information from booth visitors. GIVE INFORMATION TO BOOTH VISITORS Give information about prices, minimum orders, shipping costs. BE READY TO DO BUSINESS Keep good supply of order forms, pens, credit card slips, or anything else you need to conduct sales. ACTIVELY ENGAGE TRADE SHOW DISPLAY VISITORS Chat" with booth visitors, and find out what aspect of your business they're most interested in. FOLLOW UP PROMPTLY Send out email, regular mail, or make the phone calls to follow up on the contacts and leads you made during the trade show as soon as possible. Sources http://www.tradeshowmarketingadvice.org/7-rules-for-trade-show-success.htm http://sbinfocanadaabout.com/od/tradeshows/a/tradeshowdisplaytips.htm http://www.scoop.it/t/top-tradeshow-tips http://moneyhowstuffworks.com/trade-show2htm Presented By Prepared By Fts first trade show" Media Mosaic Differentiate yourself. YOUR FIRST CHOICE FOR TRADE SHOW SUCCESS www.firsttradeshow.com www.media-mosaic.com