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Guide to Navigating Big Data

FICO MODEL BUILDER GUIDE TO NAVIGATING BIG DATA FICO' MODEL BUILDER is a robust workbench that turns large and complex data into predictive models that map the path to ever-improving business performance. BUYER COMMENTS MARKET TRENDS BEGIN WITH THE DESTINATION SOCIAL MEDIA In Big Data analytics, you should always start MACHINE- GENERATED LOGS with the decision in PURCHASE HISTORY mind. You can't plan a trip without deciding where you want to go. With the amount of data growing faster every day, and most of it complex and unstructured, understanding where the data are pointing you is a major challenge. WEBSITE CLICK STREAMS CALL CENTER TRANSCRIPTS FICO® MODEL BUILDER helps you corral and organize data from virtually any source, and understand which elements best predict customer activity. The best Get the route from best of all A to B may require building a few bridges along the way. worlds... the processing power of Hadoop and MapReduce, data readers and writers FICO° MODEL BUILDER integrates with popular analytical and computing platforms so you can seamlessly connect existing for SAS, R and SQL, plus the advanced algorithms and reporting capabilities of Model Builder. data assets to new ones. Hadoop/ MapReduce Lucene SAS PMML SQL MAP OUT THE BEST ROUTE Choose from a vast array of algorithms and analyses that best identify predictors of customer behavior. Cut model development time by up to 50% with our advanced algorithms and intuitive interface. CHOOSE YOUR DESTINATION SCORECARD ANALYTICS SEGMENTED ENSEMBLE MODELS COST EFFECTIVENESS RISK REDUCTION DECISION TREES REGRESSIONS ENHANCED PROFITABILITY CUSTOMER LOYALTY NEURAL NETWORKS ECONOMIC IMPACT MODELLING GET OUT ON THE ROAD AS QUICKLY AS POSSIBLE The sooner you begin your trip, the sooner you get to your destination. FICO° MODEL BUILDER helps deploy your models up to 50%-80% faster by integrating with existing systems. If you don't have a model deployment system, leverage FICO° BLAZE ADVISOR business rules management system to get your models into production. C5 PRODUCTION SYSTEM 50%-80% faster C5 DEPLOYMENT KEEP AN EYE ON YOUR PROGRESS Leverage the standardized reporting interface for faster insight into model performance, or build a customized dashboard with FICO° MODEL CENTRAL™ SOLUTION. You can also automate compliance and audit paper trails for regulatory reporting. SALES PROFITABILITY ECONOMIC COMPLIANCE PERFORMANCE TRENDS WATCH FOR ROADBLOCKS AND DETOURS C5 ADJUSTING In an ever-changing world, predictive models degrade over time. FICO Model Central Solution helps you spot changes in the market and recommends model improvements- or implements them automatically. With the right tools, you can outmaneuver the unexpected. Start your journey on the road to improved performance with FICO' MODEL BUILDER. FICO TM Visit our website www.fico.com Europe, Middle East & Africa +44 (0) 207 940 8718 [email protected] North America toll-free Latin America & Carribean Asia Pacific +55 11 5189 8222 [email protected] +1 888 342 6336 +65 6422 7700 [email protected] [email protected] FICO, Blaze Advisor, Model Central and "Make every decision count" are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries. Other product and company names herein may be trademarks of their respective owners. © 2014 Fair Isaac Corporation. All rights reserved. ()

Guide to Navigating Big Data

shared by brendalewis on Jan 16
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In Big Data analytics, you should always start with the decision in mind. You can't plan a trip without deciding where you want to go. With the amount of data growing faster every day, and most of it ...

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FICO

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