Growing Importance of SEO in the MENA Region

Growing Importance of in the SEO MENA & Region Keyword Use Despite the importance of using keywords to increase search engine ranking.. Of stores using keywords: 68% 53.6% of stores in MENA ignore adding keywords use keywords that are too general 16.2% shows relative good use of keywords 15.8% use keywords that are too specific 27% lacking a general description 18.8% ignore both description & keywords Growth of Internet Activity Middle East Internet User Growth Percentages "Data from 2009 - 2015 Lebanon 215% Internet users in the Middle East is expected| to reach over i 150 million by the ! end of 2015 Considering this is up Palestine 915.7% Syria 11,783.3% -Iraq 2,300% Gaza Strip- n/a -Iran 12,780% Israel 314.4% Kuwait 566.7% Bahrain 907.3% Jordan 1078.7% Qatar 1,353.3% from 90 million in 2012 UAE 297.6% SaudiArabia 3,750% Consumers in the MENA are expected to spend around $15 billion in 2015- up from $9 billion in 2013 Oman 416.7% Yemen 2,366.7% Saudi Arabia, Egypt and the 228% United Arab Emirates are the leading MENA countries in terms of search queries Internet penetration had grown to an outstanding 228% 12% In the MENA Region, specifically Saudi Arabia, 51% of the The UAE has the highest level of smartphone penetration in the world at 73.8% with Saudi Arabia beating Singapore to the 3rd spot at 72.8% 37% 51% population is 21 and below. 37% are under 14 years old facebook. 88% of the population 1.1 million MENA users joined Facebook in of MENA spends about an hour to update their social networking channel 2010. Now, more than 3600o users join every day, Making Facebook the most popular website with about 44% of MENA users logging in once a day. Importance of SEO in the MENA Region With a population of 351.4 million and a growing Internet activity, it is safe to say that the MENA people from this region are region is a place that should not be ignored With the growth of household internet Not only does the MENA region offer great opportunities for large companies but availability, more and more becoming hungry for online content even to SMES as well only 15% of businesses in the Middle East currently have an online presence, which means there's a huge opportunity to capitalize on the lack of competition Online Consumer Trends Global vs. MENA Get info in store & buy online Info online Get Info on Get Info on social media Get info & Get info & & buy in store buy in store buy online social media & buy in store & buy online Personal Contact With regards to buying decisions, the influence of Online Channels online channels is greater Electronic Media in the MENA region than in other parts of the world Printed Media RESOURCES: http://www.opec.org/opec_web/en/2211.htm Flare http://www.stateofdigital com/the-arabic-web/ http://www.quirklondon.com/seo-middle-east-north-africa/ GET FOUND ONLINE http://seo-advisors.com/online-consumer-trends-mena-vs-global/ www.flare.ae http://seo-advisors.com/internet-statistics-state-of-digital-marketing-in-mena/