The Growing App Market

The Growing App Market The mobile app ecosystem is large and growing, with more users and more apps being added every single day 100% 47% Total US online Use mobile population Ages 18-64 apps 24% Have paid for an app Nearly half of the U.S. online population has downloaded an app 62% Use smart mobile device Appication And of those 62% eReaders Tablets Smartphones 32% 45% 00 O 00 81% 74% Of all those who own at least one smart mobile device have downloaded at least one app Average number of apps per device 18 15.5 NETFLIX 12 Out or NETFLIX Milk Biz GUSA TODAY amazon Out or Milk USA TODAY CA ebY amazon IMDD eReaders Tablets Smartphones Over the next six months 52% Learn about new apps by word of mouth 33% 11% Use apps of current 22% app users plan to use them more than they more 5 4 do now... ...and one 61% third of Use non-users apps less plan to start using apps Non-app users say they don't want to pay for apps or they don't know how to download them S 12:00 PM Today 83% Download at least one new app each month UPDATE 57% Mobile device users say apps are easier to use than a mobile browser and add more power to Place 'great value' on app upgrades their device Application Developers Alliance commissioned a survey of 1000 people who own and/or use at least one mobile, app-capable device, all between the ages of 18 and 64 iPad 30 Application Developers Alliance We work to ensure that developers have the tools, network and policy environment they need to continue to innovate and power the world through apps Design by Source: Frank N. Magid Associates Inc © 2012 Application Developers Alliance nogr8