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Grow Revenue With Big Data

GROW REVENUE with BIG DATA GETTING SALES AND MARKETING ON THE SAME PAGE 92% of companies Each year organizations, large and small, focus on one goal: have increased their revenue targets GROWING REVENUE up and to the right! BEST IN CLASS ORGANIZATIONS FOCUS ON: Capturing new accounts Increasing sales effectiveness Increasing account penetration Optimizing lead generation SALES AND MARKETING SHOULD BE WORKING TOGETHER TO ACHIEVE THESE GOALS, BUT there is a battle over lead generation. OF COMPANIES STRUGGLE WITH LEAD GEN NEED IMPROVEMENT ON LEAD INCUBATION 67% 59% MARKETING ONLY SUPPLIES 30% OF LEAD SALES NEEDS ONLY 23% HAVE BLENDED APPROACHES TO LEAD 30% AND NEARLY HALF BELIEVE 23% THE QUALITY AND QUANTITY INCUBATION NEED IMPROVEMENT. In some organizations, sales is left to their own devices creating one-off email campaigns, leading webinars and building microsites Less than 2/3 Forecast accuracy continues to decline of sales reps are making quota HOW MARKETING CAN BRIDGE THE GAP WITH BIG DATA Arm sales with the data and insight about accounts and opportunities Reps spend 20% of their week on research and lead generation 42% need improvement Shed light on how to prioritize accounts 45% need improvement 3 Develop content and support sales training to improve ramp up time 35% of sales organizations report ramp up times of more than 10 months Source: CSO Insights Sales Optimization Performance 2013 Key Trends Analysis and Sales Strategy Analysis Reports Brought to you by: Lattice •=•=•C=•= •= •=•=•=

Grow Revenue With Big Data

shared by LatticeEngines on Jul 10
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Each year organizations focus on one goal – growing revenue. The best in class organizations are focusing on capturing new accounts, increasing sales effectiveness, increasing existing account penet...

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