Growth Hacking Strategies

GROWTH HACKING STRĂTEGIES to Get People to Your website We hear about how growth hacking is essential for startups to embrace and apply to acquire users. But there's nothing magical about it. Read on to learn how you can use some of the strategies employed by five companies in the early stages of their launch to grow your user base. = 10M www Hotmail http://hotmail.com 360M+ Grew to 30 million users within 30 months of launching in 1996, by 2011 Hotmail had 360 million users. Growth Hack: Made every user and instant advertiser by adding "Get your free email at Hotmail' to the bottom of every email message. Takeaway: Make sure that any type of message or communication piece you have, has your website and an intriguing tag to it that makes a curious reader check it out. You want to create a viral loop that enables your users the ability to promote you without even realizing it. Dropbox http://www.dropbox.com 200M+ DropBox has grown to more than 200 million users since its founding in 2007. Growth Hack: DropBox gave extra storage space to customers that referred them, giving their customers an incentive to share Takeaway: Give your customers an incentive, one that makes them more dependent on you, to share your products or services. their product while increasing the amount to which their existing customers used their services. Pinterest http://pinterest.com 70 million users since 70M its 2010 launch. Growth Hack: Takeaway: Pinterest recruited design bloggers and very specific people to keep the content clean and desirable. Pinterest Every company starts at 0 clients. Figure out how to get potential clients by networking with groups and associations you respect and want to be part of. automatically configures your account to follow a select group of high quality users. This gives you great content from the start. reddit http://reddit.com 60M+ Grew to more than 60 million users since its 2006 launch. Growth Hack: Takeaway: The founders initially created the illusion of a very popular and populated website by submitting content under different fake users accounts. Fake it till you make it. Get people to help talk about you. Ask your friends, colleagues to check out what you do. If all else fails, do it yourself until people take notice. Emint http://mint.com 13M 13 million users since its 2006 founding. Growth Hack: Takeaway: Create content including visual content that keeps your audience informed and builds a relationship. If you can establish trust, you will be able to convert followers into clients. Mint got users to trust them through lots of research and then made their product easy to use and understand with a rich content that included infographics. Honorable Mentions There are far too many companies that have successful used growth hacking to increase their business to mention all of them here. Check out our infographic on the growth hacking strategies used by Facebook, Twitter, Instagram, Linkedln and Gmail in their early days at blog.webpowerup.com .Still want more examples? Myspace, Paypal, UpWorthy, Quora, Groupon are also companies that successfully used growth hacking in their early days. www.webpowerup.com webpowerup