Greeting from Growthville

treetings from CHOWTHVILLE POP. 50,000 Ready to start an online store in 2014? There will always be a market for innovative products and great businesses, but not every industry is created equal. We studied vertical data from nearly 50,000 Bigcommerce clients as well as growth rates for major internet retailers. The trends we uncovered prove nimble small- and medium-sized businesses have big opportunities to outperform their corporate counterparts. Jenielny PETCARE AUTO Töya & Hobbies 89% 31% 14% GROWTH GROWTH DROP IN HIGH GEAR WHAT TO WEAR? TURNING THE PAGE Automotive stores are red hot Jewelry and accessories is one Revenue for stores selling on Bigcommerce with 89% of our healthiest verticals, books, music and movies growth in revenue per store. boasting a 31% jump in dropped 14% this past year. Yet major internet retailers, like revenue per store with a 4% Even big retailers have AutoZone and O'Reilly, increase in store count. Clothing struggled in the face of digital averaged 22% revenue growth. stores experienced a 4% products from iTunes, Netflix decline in revenue per store and Amazon. while store count grew by 38%. INSIGHT: Strong demand for INSIGHT: Is fashion in your INSIGHT: SMBS can pivot faster aftermarket parts and future? Start with jewelry or than corporate chains. If you accessories continues to fuel accessories before expanding are passionate about this online sales. To keep up with into the increasingly competitive industry, your best bet is the competition, invest in SEO and mobile strategies. apparel market. focusing on specialized products for niche markets. STORE CLOSING FURNITURE Agarel FOOD & BEVERAGE CLOSED BOOKS MUSIC & VIDEO YEAR-OVER-YEAR BIGCOMMERCE INDUSTRY GROWTH TRENDS Vertical Growth Vertical Demand Vertical Health Change in number of stores Change in average order size Change in revenue per store -20% 0% 20% 40% 60% 80% 100% Automotive Jewelry & Accessories Toys & Games Animal & Pet Care Computers & Software Electronics Wedding & Bridal Health & Beauty Arts & Crafts Sports & Recreation Garden & Home Improvement Food & Beverage Apparel Furniture Books, Music & Video Bigcommerce clients are taking on TIPPING THE SCALES big brands. When it comes to revenue per store, here are some of the verticals averaging greater growth than the corporate industry leaders. Bigcommerce SMBS SPORTING GOODS STORES TOY STORES ARTS AND are beating CRAFTS STORES are beating Cabela's and Toys-R-Us, ELECTRONICS STORES BRIDAL STORES Sports American Girl Authority are beating and LEGO Hobby Lobby are beating are beating Fry's and David's Bridal RadioShack Sources include aggregated information from Bigcommerce Bigcommerce's 50,000 stores and Internet Retailer's Top 1000.