Google Bought a Zoo

GOOGLE BOUGHT A ZO0 GOOGLE ANNOUNCED A NEW PENGUIN UPDATE ON MAY 22, 2013, which furthers the search giant's objective to decrease Web spam and reward white hat search engine optimization techniques. If you're practicing black hat ARE SEOS BUYING THE FARM? SEO tactics, be careful; the Penguin or Panda might swallow you whole. Google boasts more than 4.5 billion searches EVERY SINGLE DAY from the 2.5 billion Internet users worldwide seeking the more than 644 million BRIEF HISTORY active websites on the Internet. PANDA 1 PENGUIN 1 PENGUIN 2 FEB. 2011 APR. 2012 MAY 2013 11.8% 3.1% 2.3% SEARCHES 4.5 BILLION OF QUERIES OF QUERIES OF QUERIES USERS 2.5 BILLION AFFECTED AFFECTED AFFECTED WEBSITES 644 MILLION SO, HOW DO YOU AVOID PENALTIES UNDER THE NEW PENGUIN UPDATE? BE SURE TO WEAR YOUR WHITE HAT. With all these people, websites, and searches, it is no wonder Google consistently tries to improve the search engine experience. Here are some of the more recent changes Google has made. VS Relevant and unique content Keyword stuffing Fresh content regularly • Cloaking Credible links from relevant sites Web spam Social signals and credibility Link buying Properly optimized website Duplicate content Quick webpage load time SOURCES www.searchengineland.com/google-matt-cutts-penguin-update-158980 www.businessinsider.com/how-many-web-sites-are-are-there-2012-3 www.statisticbrain.com/google-searches