Going Against The Grain - UK

米 going against the grain Top Reasons Purchase (Unaided) I. Healthier lifestyle 2. Gluten intolerance 3. Easier on the stomach UTEN ERE FREE 28% say that they purchase gluten-free products to improve GLUTEN FREE their energy levels while 24% do so to lose weight. ...more men purchase To live a healthier lifestyle To reduce the risk of heart disease To aid in digestion ...more Ages 40-64 purchase Because someone else in their household is qluten intolerant To aid in digestion 22% always purchase gluten-free products when shopping. 60% 42% 41% 34% 32% 14% Top Biscuits, crackers Bread Cereal Pasta Cakes, pies Chips, wedges purchases in past Spueial month Only I in 4 say that gluten-free products are delicious. TOP BRANDS associated with gluten-free TESCO Sainsbury's Free From Glutafin freefrom GLUTEN FREE nairn's Warburtöns Crimble's GLUTEN FREE mrs EST.19 Genius 1978 *Unaided Larger logo = more frequently mentioned 8 in 10 agree eating gluten-free is harder when eating out. About 2 in 5 know a restaurant, bakery, and/or coffee shop that offers gluten-free menu items. STARE COFFEE COSTA OFFEE PIZZA EXPRESS :GREGGS Bella Italia SINCE 1971 = Coffee shops Restaurant/bakery (Unaided) GF menu verified %3D 6 in 10 say gluten-free products are expensive. Survey included 100 UK gluten-free purchasers, ages 18-64. BUZZB ACK think forward © 2014 BuzzBack LLC For more information, email [email protected] www.buzzback.com RM. 100 UCKS DOVES === TOP MENTIONS