Global Social Media Usage

Each social media channel Global Social Though the social media revolution has is used differently from seemingly conquered the world, there is a broad range of global usage from Media Usage country to country and channels used. one country to another. Percentage of people who use the channel Upload Photos China ▬▬▬- 60.3 India 57-5 Bruzil 54.0 Mexico Sa. Russia ▬ 48.0 USA 42.6 UK Canada 40.9 Australia ▬ 40.0 Netherlands 36.2 Spain Manage Upload Photos Upload Videos Write Blog Use Micro Blog Social Profile 52.9 Includes services Includes services Includes services such as: WordPress Includes services such as: Flickr Picasa Includes services such as: YouTube Vimeo such as: Facebook Renren such as: Twitter Posterous 42.6 Blogger 358 Each country has a different mix of how it uses the various social media channels. pam Italy I- 35-8 Germany 327 France 29.3 South Korea 15.6 14.9 0 10 20 30 40 S0 0 70 40 Japan 49 Percentage of people who use the channel Upload Videos Russia 39.6 India 36.2 Brazil 4.0 China 28.7 USA Canada Mexico Brazil 42.6 40.9 52.9 54 Mexico 22.1 Italy o 19.5 16.2 USA 53 Canada 14.9 Australia IL9 20.9 South Korea Spain 15-3 14.9 22.1 34 46.2 40.2 59.6 44.2 12.8 10.6 25.6 20.7 UK Netherlands 10.0 13.7 14.2 19.5 18.5 15-7 7.0 5-1 France Germany Japan 20 30 40 60 20 30 40 50 10 20 30 20 30 40 50 60 10 20 30 40 50 70 Manage Social Profile India Brazil Russia Germany Spain 639 159.6 158.g South Korea ▬▬- ▬53-1 France Italy 153.1 146.2 144.2 43-3 140.2 32-7 29-3 35-8 35-8 Canada USA Italy Mexico Spain ▬▬_39-4 Australia | UK 8.2 8.5 9.5 16.2 20.9 31.6 27.5 39.4 43.3 139-1 138.2 Netherlands I▬▬-7.0 ▬31.6 10.0 9.5 17.2 19.4 Germany France -27.5 China 7.3 Japan| 3.8 7.5 12.3 5.7 19.5 O 10 20 0 40 50 60 70 0 10 20 30 40 60 20 30 40 50 60 10 20 30 50 10 20 30 60 Write Blog China 46.0 Netherlands United Kingdom Russia Australia South Korea -- 39.9 India India 34.0 Mexico 25.6 42.6 48.0 40.0 36,2 Japan Brazil 20.7 124-5 11.5 39.6 11.9 Italy 19.4 Russia 18.3 10.0 17.2 58.9 Spain USA 128 37-0 38.2 39.1 18.3 Australia 1.4 Canada L0.6 До,1 8.4 11.4 Netherlands 10.1 3.5 5.6 Germany 0.0 Francel UK 5-3 12.0 9.5 10 20 30 40 50 60 10 20 30 40 50 20 30 40 50 20 30 40 50 60 O 10 20 10 40 50 70 Use Micro Blog India 24 24.0 China India Japan South Korea China 21. Brazil 42 South Korea 14.0 60.3 57.5 14.9 15.6 Mexico 137 Italy a 12.3 28.7 36.2 5.7 19.5 Russia 120 Japan 8.0 n 7. Spain USA 27.3 53.1 63- 19.5 24.5 Germanys7 Australia 46.0 34.0 39.9 15.5 53 Canada i France38 Netherlands S UK 213 24.0 8.0 14.0 10 20 30 48 60 20 30 40 50 60 10 20 30 60 20 э 40 50 30 50 60 70 80 Credits: Created by Jeff Bennett - VizThinker.com/ DigitalSplashMedia.com Source: Social Engagement Benchmark 2012 - http://globalwebindex.net/report-page/