Global Online Ad Spending

70% OFF. BUY NOW! GLOBAL ONLINE TRY IT NOW FREE LIMITED OFFER ADVERTISING SPENDING Online Ad Spending By Region Region 2011 2012 2013 2014 2015 North America 41.7% 41.8% 41.5% 40.7% 40.2% Western Europe 28.8% 28.0% 27.3% 27.0% 26.5% Asia-Pacific 24.1% 24.6% 25.1% 25.8% 26.2% Eastern Europe 2.7% 2.7% 2.7% 2.8% 2.8% Latin America 2.2% 2.3% 2.5% 2.8% 3.1% Middle East and Africa 0.5% 0.7% 0.9% 1.1% 1.3% Global Online Ad Spending Vs Total Ad Spending 2011 2012 2013 2014 2015 17.2%1 17.5%t 12.7% 1 12.9%t 10.2%t 603.1 579.8 552.5 529.5 496.9 119.8 132.1 94.2 106.1 80.2 Online Ad Spending (in Billions) Total Ad Spending (in Billions) Online Ad Spending (Growth Percentage) US Online Ad Spending 62.0 57.5 Billion Billion 52.8 46.5 Billion Billion 39.5 32.0 Billion Billion 2011 2012 2013 2014 2015 2016 US Online vs US Print vs US TV Ad spending CO Online Ad Spending (in Billions) Print Spending (in Billions) TV spending (in Billions) Online Advertising Market Share OTHERS 39% |Google 44.1% Aol. 1.5% YAHOO! Microsoft facebook 3.1%| 12.3% Where Advertising Agencies Are Planning to Spend on Social Media Ads 8+ Linked in 21% facebook 89% 18% You Tube twitter 36% |39% US Social Media Ad Spending Trends 2011 2012 2013 2014 2015 2016 4.99 Billion 4.21 Billion 3.45 2.76 Billion Billion 2.11 1.59 Billion Billion Ad Formats Percentage Google Search bing 49% Display Banner Ads 23% BUY ME Classified Lead Generation 5% Digital Videos 6% Rich Media 5% Sponsorships 3% Email 1% Ad Revenues by Industry Category Industry Category 2010 2011 Retail 20% 23% Telecom 14% 14% Financial Services 12% 13% Auto 11% 11% Computing Products 10% 10% Consumer Packaged Goods 8% 6% Leisure Travel 7% 8% Pharma Healthcare 5% 4% Media 4% 4% Entertainment 4% 4% Others 5% 3% Revenues by Pricing Model 2010 2011 Pricing Models Cost per click/ Cost per action(Performance) Cost per Impression 61% 64% Hybrid Model 35% 31% 5% Countries Spending the Most on Online Advertising (In Billions) 2011 2012 2013 2014 2015 USA 32.0 39.5 46.5 52.8 57.5 * Canada 2.16 2.54 2.86 3.23 3.56 UK 7.13 7.91 8.70 9.70 10.43 Germany 5.61 6.59 7.42 8.62 9.37 France 2.88 3.20 3.50 3.95 4.22 Italy 1.52 1.78 2.01 2.27 2.64 Spain 1.20 1.41 1.48 1.67 1.84 Japan 7.21 8.10 8.91 9.58 10.17 China 4.57 6.21 7.63 9.46 11.36 COMPILED & DESIGNED BY: SOURCES eMarketer.com| comScoreDataMine.com GO-Gulf.com web technologies |==|