Global Mobile Ad Spending – Statistics and Trends

WORLDWIDE MOBILE AD SPENDING Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014 2014 6% 2015 %24 %24 $592.43 BILLION 63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018 63% 2018 MOBILE INTERNET AD SPENDING WORLDWIDE CIN BILLIONS) $64.3 $95.6 $127.0 $159.0 2015 2016 2017 2018 ESTIMATED US MOBILE AD SPENDING CIN BILLIONS) Estimated %Age Of Digital Ad Spend 2015 2016 2017 2018 70.92% 64.00% 56.38% 45.37% $26.59 $37.49 $47.43 $58.33 Mobile's share of worldwide digital advertising will surpass 50% in 2017 50% ESTIMATED US MOBILE VIDEO AD SPEND CIN BILLIONS) 2015 2016 2017 2018 $2.62 $3.94 $5.09 $6.11 Google and FaceBook control two-thirds of the global mobile ad market facebook Google THE ESTIMATED MOBILE INTERNET AD REVENUE SHARE WORLDWIDE BY COMPANY Google 46.8% facebook 21.7% twitter 2.6% PANDÖRA 1.7% A YELLOW PAGES 1.6% millennialmedia, 0.7% 24.9% Other Around 53% of FaceBook's Ad revenue comes from mobile devices fl fl f. f S 53% ТOP 5 COUNTRIES SPENDING ON MOBILE ADS CIN BILLIONS) USA CHINA UK JAPAN GERMANY $28.2 $12.1 $4.67 $3.37 $2.10 Mobile programmatic ad revenues will account for 43% of US mobile display-related Ad revenue in 2018 2018 43% In-app mobile ads perform much better than mobile web ads. Click-through rates averaged 0.56% globally compared to 0.23% for mobile web Ads 0.56% 0.23% TOP PERFORMING MOBILE AD CATEGORIES BY CLICK THROUGH RATE TRAVEL ENTERTAINMENT AUTOMOTIVE GAMES 2.61% 1.97% 1.07% 0.88% BEAUTY & HEALTH MOBILE PHONE (SERVICES) APPAREL & ACCESSORIES FOOD 0.81% 0.70% 0.49% 0.22% PERSONAL FINANCE SPORTS 0.21% 0.19% Compiled & designed by: more conversions Source links http://www.forbes.com/sites/roberthof/2014/07/02/moile-ad-spending-to -blow-past-newspapers-magazines-radio-this-year/ http://techcrunch.com/2014/03/19/global-mobile-ad-spend-jumped-105 -in-2013-on-track-for-31-5b-in-2014-led-by-google/ http://www.emarketer.com/Article/Advertisers-Wiu-Spend-Nearly-600 -Bilion-Worldwide-2015/1011691 http://venturebeat.com/2014/09/08/mobile-video-ad-spend-will-reach-1-5b -by-the-end-of-the-year-report/ http://mashable.com/2014/12/10/mobile-ad-spending-dominate-world/ http://www.emarketer.com/adspendtool http://www.clickz.com/clickz/news/2386708/63-percent-of-global-digital -ad-spend-will-go-to-mobile-by-2018 http://techcrunch.com/2014/01/29/facebook-is-a-mobile-ad-company/ http://www.businessinsider.in/Mobile-Advertising-Is-Exploding-And-Will -Grow-Much-Faster-Than-All-Other-Digital-Ad-Categories/articleshow 144775939.cms http://www.operamediaworks.com/sma q2_2013.html