The Global Appeal of Angry Birds

Angry birds: áytm The Global Appeal of AStory of Psychology, Sociology and addiction 1BN ROVIO IS MAKING A TON OF MONEY OFF OF ANGRY BIRDS, THIS IS HOW: 300 MM 300 million downloads of Angry Birds Games to date; on track to top 1 billion. 1. A Birdseye VieW. There are 3 games in the series so far: AYTM.com 76% - downloaded the FREE version ANGRY BIRDS surveyed 500 US adults 18+ 45% - purchased the PAID version 29% - downloaded the FREE version ANGRY BIRDS SEASONS who have downloaded 14% - purchased the PAID version at least one 28% - downloaded the FREE version ANGRY BIRDS RIO Angry Birds game 16% - purchased the PAID version YOUNGER So, which gamers convert better from FREE to PAID? 32% Males are 35% more likely to buy an Angry Birds game than females. 33% 76% 18-24 year olds are 33% more likely to buy GIRLS GUYS MORE LIKELY TO CONVERT 29% an Angry Birds game than those 25 and older. 18-24 year old males are 76% more likely to buy an Angry Birds game as females 25 and older. 36% OLDER Gamers play Angry Birds 200 million minutes per day! gameplay 200 MM minutes 380 years 16 That's equal to 16 years day 1 hour years every hour of every day. Players have hurled more than 100 billion angry birds. There are an estimated 100 billion real birds alive on Planet Earth. Rovio, the company behind Angry Birds, is reported to be valued at ROVIO jetBlue >$1 billion. # OF INSTALLED FREE GAME VERSIONS # OF INSTALLED An AYTM.com survey of 1000 gamers found that of those who have played PAID GAME VERSIONS Angry Birds games 25+ times... 22% 29% 53% 29% 2 53 % of the gamers didn't have any PAID versions 4% of the gamers didn't have any FREE versions of the game installed of the game installed 3. 3 2 4% 38% 14% 11% An AYTM.com survey of 1000 gamers found that of those who have played Angry Birds games 25+ times. = 76% iPhone iPod touch iPad Mac INDROID PC Angry Birds downloads were distributed between 32% 33% 15% 6% 41% 25% 6% the following devices: 2. The Psychology and Sociology of Angry Birds An AYTM.com survey of 1000 gamers found that of those who have played Angry Birds games 25+ times.. 06 Playing an Angry Birds game most often makes you feel... 6% 17% 22% 32% 23% Very anxious Somewhat arocious Neither relaxed nor anxious Somewhat relaxed Very relaxed Playing a session of Angry Birds typically causes your mood to be.. Worsened Unchanged Improved 37% 58% If you are unemployed, you are 2X more likely to feel anxiety But if you are 18-24 years old, you are 5X more likely to be in a worse mood and 2.25X more likely to experience after playing Angry Birds than if you are 25 and older. anger. X2 X5 UNEMPLOYED VS. EMPLOYED YOUNGER Vs. OLDER Single and married players are equally likely to feel joy when playing Angry Birds, but single players are 7X more likely to feel sadness and 2.5X more likely to feel anger. Single players are 9X more likely than married players to have their mood deteriorate by playing Angry Birds compared to other games that they play. SINGLE X9 VS. MARRIED An AYTM.com survey "Which of these feelings of 1000 gamers who have played Angry Birds games 25+ times returned the following answers to the question: do you sometimes experience as a result of playing a session of Angry Birds?" 24% 19% 19% 39% 50% 53% 3. Addiction and Angry Birds When playing Angry Birds, gamers feel addicted: NEVER OCCASIONALLY OFTEN ALWAYS 18% 54% 15% 13% MICHAEL CHOROST, Ph.D. Explains in Psychology Today why Angry Birds is so addictive. First, there are the fundamental elements of the game design: It's simple with no learning curve to get going. It's rewarding - we get a primitive pleasure in blowing $h!+ up. It's realistic - the physics of the game are just as you'd expect. It's funny - the creatures' sounds, laughing and backflips. In Combination, this fiendish mix of elements wreaks havoc on the biochemistry of our brains. The anticipation of reward puts your dopamine system in overdrive. Who seems most susceptible to this compulsive addictive behavior? While the answers are no doubt multifactorial and involve individual genetics, makeup and life experiences... we did note a few generalizations. All that dopamine release makes you Compulsively want to know YOUNGER VS. OLDER (35+) XЗ You are 3X as likely to answer that you "OFTEN" or "ALWAYS" feel addicted after playing Angry Birds what will happen when you fling if you are 18-34 than if you are 35+ years old. the next bird. You are 2X as likely to answer that you "OFTEN" X2 SINGLE or "ALWAYS" feel addicted after playing Angry Birds Some of us are more susceptible VS. MARRIED if you are single than if you are married. to this dopamine floating around in our synapses and keep flinging There is no significant difference based on gender, race or college education alone. and flinging and firing and. 4. So, What's the cure for Angry Birds Addiction? Unfortunately, there is No known medical cure. 12% of peeps who have played Angry Birds 25+ times Another 12% have seriously thought of choosing this radical cure, but have not yet taken the step. other tha. well, deleting it have deleted it in order to prevent playing it anymore. 12% 12% or keep playing! DISCLAMERS: SOURCES: aytm. AYTM is an independant market research platform and is not affiliated with Rovio, Some subsets of data cited above are too small to be statistically significant. Provided opinion data is based on two AYTM surveys: http://aytm.com/stats/angrybirds1000 http://aytm.com/stats/angrybirds500 MICHAEL CHOROST's post can be found at Psychology Today: http://goo.gl/xBEWG .com Irrifability ( Anxiety E Anger Mastery Relaxation Joy