Get The Most Out Of Your Social Media

most out of SOCIAL MEDIA The aim of social media is to facilitate brand awareness and develop your brand's personality. To do this you need to enter into meaningful conversations with your would-be customers, but before you can hold meaningful conversations you need to produce content that engages your followers. This infographic provides you with 10 tips that will allow you to get the most out of your social media investment. Most Suitable Media Type f 8* DPin S Content For Social Media Active Monthly Users 200 MiLlion 200 Million 1000 Million 343 Million- 2013 800 MiLlion Facebook YouTube Google+ Twitter Linkedin Tips to Boost Your Social Presence Don't join a network just because your competitors are on it or because it's being touted as the next big thing. User demographics differ depending on the social network. Choose social media based on your targeted audience, the wider market you operate in and your specific service/product offering. Know Your Audience 2. Don't bombard your followers with marketing messages! The quickest way to lose followers and avoid attracting new ones, is to relentlessly post over and over again. A well crafted marketing message will have more impact as a result. Quality, Not Quantity Social media is the ideal space in which to develop your brand by giving it personality. Don't be afraid of having a human face; this will help followwers relate to your brand and helps to build not only trust, but an emotional connection to your brand. Show Personality 3. 4. Demonstrate outstanding customer service on social media and it only impacts the person you are dealing direct with, but all those exposed. Being helpful actively proves you look after your customers which improves trust and aids positive brand perception. Be Outstanding It can be tempting to spread the workload by providing multiple employees with admin status across your various social media platforms, but be careful. The tone of your communication needs to be consistent, as does the personality you convey - so ensure you stick to a similar communication style when posting. Be Consistent 5. 6. Posting a variety of different content helps to keep things fresh. Keep your posts largely on topic, but don't be scared about being topical. Sure, followers have an interest in your brand but the same type of messaging can get old real quick. Topical conversation, pictures and videos add interest and drive engagement. Be Interesting Creating talking points and get people to interact with you by asking questions, letting them submit content, encouraging knowledge and opinion sharing and running polls and competitions. Get People Involved 7. 8. Once you setup your social media profiles, you then need to monitor them, daily. Customer service questions left unanswered or worse, complaints, make you look inattentive and unprofessional and will damage peoples perception of your brand. Keep on top of things and monitor and respond : & Rrespond as often as possible. Monitor Social media is most effective when integrated into your marketing mix, used just like any other strategic marketing tool. You tell customers about your website right? Tell them about your social media profiles too! Tweet images from Pinterest, post your YouTube videos on Facebook. Use, successful marketing platforms to gain traction to build social followers. Mix It Up! 9. 10. Social media is unlikely to bring you massive direct increase in sales and it won't suddenly result in better conversion rates or more inquiries. You can however foster loyal, happy customers who will keep shopping with you & evangelize about your brand, raising your brands profile and reputation. Be Realistic www.digitalinformationworld.com Article Videos || Images