The Geography Factor in Freemium Conversions

The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 DK CH GB AU |1/10 |1/11 1/12 J1/14 CA BE ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 + DK CH GB AU |1/10 |1/11 1/12 J1/14 CA ВЕ ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) • 出 The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 + DK CH GB AU |1/10 |1/11 1/12 J1/14 CA ВЕ ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) • 出 The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 + DK CH GB AU |1/10 |1/11 1/12 J1/14 CA ВЕ ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) • 出 The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 + DK CH GB AU |1/10 |1/11 1/12 J1/14 CA ВЕ ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) • 出 The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 + DK CH GB AU |1/10 |1/11 1/12 J1/14 CA ВЕ ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) • 出 The geography factor in freemium conversions In the freemium business model, the app is made available for free. To generate revenue, premium content is sold from within the app. Having a customer transition from non paying to paying is called a conversion. This study examines conversion ratios in different markets. As it turns out, in some countries users are more likely to convert than in other countries. The data below was gathered from the sales and download statistics of the Mac game *the little crane that could' in the Mac App Store, based on three weeks of sale. Globally, of every 15 users, one of them converts. Markets with low volume were omitted. NZ NO US FR 1/4 1/9 1/9 1/9 + DK CH GB AU |1/10 |1/11 1/12 J1/14 CA ВЕ ES DE |1/14 |1/14 |1/15 |1/23 SE IT NL RU |1/23 1/24 1/24 |1/29 Data and visualization by Bram Stolk (http://stolk.org) • 出