Generation Z

MOBILITY E TOP NAMES GENERATION Z OEFFECTIVE ENGAGEMENT * BORN 1995-2009 * William 1 Lily Jack 2 Chloe Jacob 3 Isabella Lachlan 4 Mia Oliver 5 Olivia Verbal Visual 17 JOBS 15 HOMES Sit & listen BB Try & see Facilitator ZEES GLOBAL GEN GEN Z DIGITAL INTEGRATORS Teacher Content (what) IN A LIFETIME* iGEN Process (how) Learner centric Curriculum centred Closed book exams EDUCATION CLICK 'N GO KIDS Open book world DIGITAL INTEGRATORS COTTON WOOL KIDS SCREENAGERS 1 in 4 UPAGERS THE ZEDS SLANGUAGE BUBBLE WRAP GENERATION TEENS ITWEENS 1 in 3 () 10 HRS 19 MINS TECH. USE/DAY HEALTH + Selfies 1 in 2* % IN WORKFORCE AGE RANGE Cray cray % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* 5,100,000,000 Defs UNIVERSITY EDUCATED SEARCHES/DAY NOW 2020 MALE FEMALE Onesie You 4.000,000,000 Tube VIEWS/DAY 0% 1945 69+ YOLO WEALTH 1946 LOL 1,000,000,000+ 34% 17% 1964 50-68 77.9 61.8 Avg. annual earnings in 2063 (as Gen Z retire)* ACTIVE USERS 1965 $222,000 500,000,000 42% 36% 1979 35-49 GLOBAL GENERATION 1980 TWEETS/DAY Average capital city house price (2063)* 21% 35% 1994 20-34 1,000,000+( 2,000,000.000 2 BILLION GEN Zs 1995 A $2.5 MIL. APPS COUNTRIES WITH LARGEST NUMBER 2% 12% 2009 5-19 200 150 100 50 0 50 100 150 200 REDEFINED LIFESTAGES POPULATION (THOSUANDS) 20TH CENTURY CHILDHOOD TEENAGER ADULTHOOD TODAY CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER *FUTURE FORECAST mccrindle www.mccrindle.com.au | www.generationz.com.au Source: ABS, McCrindle © McCrindle 2014