Gender Difference in Mobile Shopping

GENDER DIFFERENCE IN MOBILE SHOPPING ACTIVITIES uSamp" recently surveyed 1100 men and women from its mobile panel, iPoll", to comment on their smartphone shopping habits. What items are men more likely to buy? When are women most vulnerable to mobile shopping? Who scans barcodes and snaps photos on the go? Here's what we found statistically significant: Made a mobile purchase 34% 45% 44% 35% Used a mobile coupon Used mobile Commented 32% 46% 28% 35% yf for payment on a purchase Scanned a 85% 91% barcode Wrote a review of a purchase 16% 26% WOMEN MEN TYPES OF PRODUCTS PURCHASED ON MOBILE Consumer 8% 2% Luxury goods electronics 27% 6% 8% Movie and 11% Food or drinks 13% event tickets E 23% Computer equipment 4% 5% Office supplies 13% Health and 20% Digital content beauty items 2% 30% WHERE MEN AND WOMEN DO PRODUCTS PHOTOGRAPHED THEIR MOBILE SHOPPING BY MOBILE SHOPPERS 15% At work 25% 34% 11% 12% In the waiting room 8% Clothing Cosmetics 2% In class 4% In a meeting 3% 22% 22% Consumer electronics Clothing uSamp www.uSamp.com MOBILE O+ 0+