Gen Z and Gen Alpha

UNI DEGREES MOBILITY EFFECTIVE ENGAGEMENT TOP NAMES Oliver 1 Charlotte William 2 Olivia Jack 3 Ava Noah 4 Emily Jackson 5 Mia X 1in 4 Y 1 in 3 Z 1 in 2* Verbal Visual Try & see Facilitator Z Flexibility Collaborating Learner centric Open book world Glass & devices Sit & listen BB Teacher 17 JOBS CAREERS HOMES 15 Job security Commanding Curriculum centred Closed book exams Books & paper SCREENAGERS IN A LIFETIME* 2,500,000 Gen Alphas born globally each week Face-to-face interaction CONNECTED • IGEN • SCREENAGERS Electronic media UPAGERS • GENERAlION GLASS SLANGUAGE HEALTH GEN GEN 1997 % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* 3 Cray cray EST. (O) 2010 Source: Sigman 2009 EST.Z) 1995 1990 1995 2000 2005 Defs FOMO LEADERSHIP STYLES ii ZED 77.9 61.8 ALPHA GLOBAL GEN • MULTI-MODALS YOLO GEN Y PARENTS OECD O GLOBAL 2,000,000,000 COUNTRIES WITH LARGEST NUMBER Age at first birth: 27.7 Life expectancy:^ M 77.3 F 82.8 Command & Control Collaboration & Contribution 2 3 Age at first marriage: 29.7 Total Fertility 2 BILLION GEN Zs Rate: 1.7 REDEFINED LIFESTAGES 20th CENTURY CHILDHOOD TEENAGER ADULTHOOD TODAY CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER Icebucket WORKFORCE OF 2025 MEME OF THE YEAR Photo- bombing Gangnam Style Harlem Shake Planking Challenge BB 13% X 29% Y 31% Z 27% WORD OF THE YEAR App Cloud Hashtag Selfie Slacktivism Google Facebook opens to the public 1,000,000,000 3D printers Facebook: 1 billion uzmyspace Google.com domain registered Instagram USB flash drives Wikipedia Dropbox Whatsapp active users YouTube GLASS Google glass Portable MP3 players Nokia 3310 Twitter iPad iPhone Siri GoPro 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 mccrindle www.mccrindle.com.au • www.generationz.com.au * Future forecasts, Life expectancy of Gen Alpha at birth Source: ABS, McCrindle © McCrindle 2015 FORECASTS - 5TRATEGY - RESEARCH DIGITAL INTEGRATORS • THE ZEDS • DOT COM KIDS GENERATION 6, 4. HOURS/DAY