Future Of Social Commerce for Small Businesses

The future of social social COMMERCE Only a small number plan on increasing their budget to make their small business web-enabled or e-commerce ready. SMALL BUSINESS AND E-COMMERCE INVESTMENTS PUT MONEY TOWARDS PUT MONEY TOWARDS PUT MONEY TOWARDS Small businesses seem more apt to partake in social media marketing than to invest money into creating a website for e-commerce or marketing. THEIR WEBSITE EMAIL MARKETING SOCIAL MEDIA MARKETING 17% 15% 13% IMPACT ON SHOPPERS SHOPPER USAGE OF SHARING 62% Read Friends Sharing 75% 53% Click Product Link? Buy Shared Product DRIVERS OF USAGE PRIMARY BENEFIT OF SOCIAL SHARING DRIVERS OF CLICK-THROUGH Why shoppe1s valce friends coonments aliaut preducts Shopper are more Irkely to click thưough to te Talur sate 1 they suu. 47% 43x 41% 14x 12 Discover a Discount affer Find a great deal Learn more product I might want to buy about my triends Why sharer chose to buy this product Why the sharer chose this retaiter 52% 67% 43% 52% of all marketers have found a customer via Facebook in 2013. B2B companies that blog generate 67% more leads than those that don't. 43% of all marketers found a customer via LinkedIn. 55% In 2013, 55% of marketers worldwide increased digital marketing budgets. Customer testimonials have the highest effectiveness rating for content marketing at 89%. Videos on landing pages in- crease conversions by 86%. 65% of your audience are visual learners. Inbound marketing delivers 54% more leads than 60,000 Visual data is processed 60,000 times faster by the brain than text. traditional outbound marketing. loudbounce