Future Of Mobile Advertising

whizmebi 2015: THE YEAR OF MOBILE ADVERTISING Mobile marketing is one of the most promising emerging platforms, with display ad spend on the channel expected to exceed $1.2 billion by 2015. THE ERA OF SMART PHONE 35% 90% Of Global smartphones usage will increase by the end of 2015. Of people globally will buy smartphones by 2018. Mobile devices video views will be India will Become world's second more than television by 2018. largest smartphone market by 2016. MOBILE INTERNET USERS 87% 55% Of Mobile devices contribute to the total sales of Internet enabled technology. Of Mobile Internet will contribute to India's total Internet base by 2015. Internet On Mobile Devices 138MN 216MN RURAL URBAN Smartphone, Data Subscribers in India will reach 519 Mn by 2018. India's Internet contribution to GDP will increase to 3.3% by end of 2015. Mobile Internet subscriber base is India's Mobile Broadband contribution to expected to grow 1145 million by 2020. GDP will reach INR 3,146 billion by 2020. THE JUMP IN MOBILE E-COMMERCE Of Consumers like to receive 44% deals and coupons from their Favorite Brand. Mobile Ads campaign will move from App installs to App Engagement for Transactions Product Views & Product Purchases 2015-2016 MOBILE ADVERTISEMENT BOOM Mobile Ad Spending Worldwide Mobile Internet Ad Spending In India 175.1 59.67 103 47.16 58.9 35.55 32.7 24.91 2014 2015 2016 2017 2014 2015 2016 2017 Mobile Ad Audience Mobile Ads perform 4-5 times better than Online Ads. Of Mobile Ads audience age groups 60% lies between 18-24. Male (82%) Female (18%). ADVENT OF MOBILE VIDEO ADS 12% Of Mobile Video ads contribute to the total Digital Ad base by 2015. 55% Of Mobile traffic will be a Video content by 2020. Mobile Video base will account for 540 petabytes worth of traffic in India by 2017. MOBILE E-COMMERCE BOOST 24.4% Of Mobile Commerce Contribute to the total E-Commerce sale by 2017. ABOUT WHIZMOBI whizmabi WhizMobi is a quick turnaround time Advertisement platform helping brands to achieve their business objectives of reaching the target customers smoothly. Visit us at: www.whizmobi.com REFERENCES Indian Digital Summit 2012 CXO today.com CMO Council OPERA MEDIAWORKS dazeinfo.com LIGHT HOUSE IN ISIGHTS Busine ss Standard Ericsson The HINDU (Bn U.S. dollars) (Mn U.S. dollars)