A Framework for Influencer Marketing: 5-Step Action Plan & 9 Expert Tips

A Framework for Influencer Marketing 5-Step Action Plan & 9 Expert Tips Define Your Online Audience Influencer marketing starts by first identifying your target customer and understanding who impacts how they discover, evaluate, decide and buy. 1. DEFINE 2. DISCOVER Discover The Right Influencers Influence is contextual so you will need to find people who produce and share content that can impact your business or your buyer's decision-making process. 2 Monitor Influencers for Opportunities Listen to your influencers and monitor their content. Ask yourself: What topics do they write about? What do they share? What questions does their audience ask? Take Action & Engage Start building a relationship with simple actions (follow, share, link). Get to know them, build trust, then plan initiatives that will let you work together. Measure Your Results Keep track they translate into tangible events (visits, introductions, mentions, leads). Learn and iterate. the relationships you are building and how ТАКE ACTIO What is influence? What is An Influencer? An influencer has the ability to change behaviors or impact purchase decisions in a given context. On the social web, influencers have earned an engaged audience by producing content on specific topics. Reach Relevance What is Influencer Marketing? Influencer marketing aims to harness the influence of key individuals on the social web to meet a business goal by building mutually beneficial relationships. Resonance 9 Expert Tips for Influencer Marketing Understand Their Community An influencer is influential because they have built an audience. Help them serve their audience and you win. Think Beyond Demographics Mommy bloggers or tech bloggers won't cut it. Look for influencers based on their interests and passions. De-Emphasize Primary Reach Influencer marketing scales by building quality relationships with select people and reaching secondary audiences. Tailor Your Strategy Create Experiences Instead of pushing your news, create experiences for your influencers so they have something to react to and share. Play the Long Game The value of your influencer relationships grows over time. Invest in earning trust and sustaining connections. Influencer marketing is not direct mail 2.0. Customize your approach based on the individual person. Strive for Relationships When you build a relationship with an influencer you unlock their potential value. Fundamentally Human Influencers are not empty amplification vessels. Tréat them well and focus on their unique passions, interests and personalities. Provide High Value Far from pitching, find opportunities for your company to enrich the work of your influencers. This framework was coproduced by Traackr and LEWIS PR. LEWIS PR is a global communications agency with deep specialization in social media and digital marketing. The influencer marketing practice at LEWIS PR is powered by Traackr's influencer discovery and analytics platform. Traackr LEWISPR 5. MEASURE 3. MONITOR