A Foolproof Guide to Perfect Social Media Ads [2014]

f 8+ in SOCIAL MEDIA ADS Cheat Sheet 2014 is a breakthrough year for social media advertising thanks to in-feed ads and improved formatting options. Don't know where to start? This cheat sheet breaks down the most important social media ad formats your brand should be using. f PROMOTED POST LANDSCAPE PORTRAIT WITH IMAGE SIZE Min width: 504px Recommended: 1:1, 800x800px displays at 504px wide displays at 504px tall TEXT Text cannot be more than 20% of image PAGE LIKE AD mobile displays at 560x210px SIZE DISPLAY Min size: 560x210px Mobile: 560x210px Aspect ratio: 2.7:1 Desktop: 470x174px Recommended: 1000x375px Sidebar: 254x94 px TEXT displays at 470x174px Description: 90 characters max sidebar displays at 254x94px facebook LEAD GENERATION CARD SIZE CALL TO ACTION 600x150px Max characters: 20 Max file size: 1MB 600x150px PROMOTED TWEET WITH IMAGE SIZE TEXT 590x295px 590x295px Max characters: 140 PROMOTED TWEET WITH VIDEO THUMBNAIL SIZE TEXT 483x274px 483x274px Max characters: 160 twitter 8+ POST ADS SIZES 600x150px 728x90px 300x250px 160x600px A 600x150px 320x50px (mobile) TIP 300x250px 300x250px Keep text overlays at a minimum NOTE Your Google+ page must have at least 1,000 followers. Google+ in PAGE AD SIZE TEXT 50x50px Description: 75 characters 50x50px Headline: 25 characters SPONSORED POST WITH LINK 100x180px THUMBNAIL SIZE TEXT 100x80px Description: 75 characters Linked in Coming Soon! IN-FEED AD SIZES DISPLAY 612x612px Lightbox view: 612x612px Max file size:1 GB Photo Feed: 510x510px 610x610px NOTE Advertising is only open to select advertisers at the moment Instagram Flightpath is a creative digital agency located in NYC. We provide digital imperatives-web design and mobile apps, SEM and SEO, social media-with full-service strategic, creative and production capabilities. flightpath