Flower Power

FLOWER POWER Alook at February's booming floral economy Flower Sales: 60 M Mother's Day Valentine's Day 45 М 30 M 15 М JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. ОСТ. NOV. DEC. Source: Mint.com Sales by Month: The months of February and May, with Valentine's Day and Mother's Day re- spectively, account for close to half of yearly ОСТ. FEB. 19% flower sales in the US. SEP. MAR. AUG. 21% APR. JUL. Source: Mint.com Average $ Amount PerTransaclion in February 1-800-FLOWERS FTD PRO FLOWERS $66 $64 తతల -7% -10% Change in Valentine's Day Purchases 08-'09 -8% Source: Mint.com Valentine's Day Aclicilties: 70% 60% 50% 40% %3D 30% 20% 10% 0% CARDS DATE NIGHT CANDY FLOWERS GIFT CARD PLUSH TOY PERFUME JEWELRY Source: US Census Bureau Gop Cilies for Flower Spending: TOP 10 FLOWER-BUYING CITIES WITH AVERAGE SPENT PER TRANSACTION $62 SEATTLE $69 $71 $61 NEW YORK CITY BROOKLYN $68 СHICAGO $59 SAN FRANCISCO WASHINTON DC $59 $61 LOS ANGELES ΑΤΙΑΝΤΑ $65 $69 AUSTIN HOUSTON Source: Mint.com Total Transactions NOV. DEC. JAN. JUN. MAY. HOUSEHOLD PARTICIPATION RATE FLOWER POWER Alook at February's booming floral economy Flower Sales: 60 M Mother's Day Valentine's Day 45 М 30 M 15 М JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. ОСТ. NOV. DEC. Source: Mint.com Sales by Month: The months of February and May, with Valentine's Day and Mother's Day re- spectively, account for close to half of yearly ОСТ. FEB. 19% flower sales in the US. SEP. MAR. AUG. 21% APR. JUL. Source: Mint.com Average $ Amount PerTransaclion in February 1-800-FLOWERS FTD PRO FLOWERS $66 $64 తతల -7% -10% Change in Valentine's Day Purchases 08-'09 -8% Source: Mint.com Valentine's Day Aclicilties: 70% 60% 50% 40% %3D 30% 20% 10% 0% CARDS DATE NIGHT CANDY FLOWERS GIFT CARD PLUSH TOY PERFUME JEWELRY Source: US Census Bureau Gop Cilies for Flower Spending: TOP 10 FLOWER-BUYING CITIES WITH AVERAGE SPENT PER TRANSACTION $62 SEATTLE $69 $71 $61 NEW YORK CITY BROOKLYN $68 СHICAGO $59 SAN FRANCISCO WASHINTON DC $59 $61 LOS ANGELES ΑΤΙΑΝΤΑ $65 $69 AUSTIN HOUSTON Source: Mint.com Total Transactions NOV. DEC. JAN. JUN. MAY. HOUSEHOLD PARTICIPATION RATE FLOWER POWER Alook at February's booming floral economy Flower Sales: 60 M Mother's Day Valentine's Day 45 М 30 M 15 М JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. ОСТ. NOV. DEC. Source: Mint.com Sales by Month: The months of February and May, with Valentine's Day and Mother's Day re- spectively, account for close to half of yearly ОСТ. FEB. 19% flower sales in the US. SEP. MAR. AUG. 21% APR. JUL. Source: Mint.com Average $ Amount PerTransaclion in February 1-800-FLOWERS FTD PRO FLOWERS $66 $64 తతల -7% -10% Change in Valentine's Day Purchases 08-'09 -8% Source: Mint.com Valentine's Day Aclicilties: 70% 60% 50% 40% %3D 30% 20% 10% 0% CARDS DATE NIGHT CANDY FLOWERS GIFT CARD PLUSH TOY PERFUME JEWELRY Source: US Census Bureau Gop Cilies for Flower Spending: TOP 10 FLOWER-BUYING CITIES WITH AVERAGE SPENT PER TRANSACTION $62 SEATTLE $69 $71 $61 NEW YORK CITY BROOKLYN $68 СHICAGO $59 SAN FRANCISCO WASHINTON DC $59 $61 LOS ANGELES ΑΤΙΑΝΤΑ $65 $69 AUSTIN HOUSTON Source: Mint.com Total Transactions NOV. DEC. JAN. JUN. MAY. HOUSEHOLD PARTICIPATION RATE FLOWER POWER Alook at February's booming floral economy Flower Sales: 60 M Mother's Day Valentine's Day 45 М 30 M 15 М JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. ОСТ. NOV. DEC. Source: Mint.com Sales by Month: The months of February and May, with Valentine's Day and Mother's Day re- spectively, account for close to half of yearly ОСТ. FEB. 19% flower sales in the US. SEP. MAR. AUG. 21% APR. JUL. Source: Mint.com Average $ Amount PerTransaclion in February 1-800-FLOWERS FTD PRO FLOWERS $66 $64 తతల -7% -10% Change in Valentine's Day Purchases 08-'09 -8% Source: Mint.com Valentine's Day Aclicilties: 70% 60% 50% 40% %3D 30% 20% 10% 0% CARDS DATE NIGHT CANDY FLOWERS GIFT CARD PLUSH TOY PERFUME JEWELRY Source: US Census Bureau Gop Cilies for Flower Spending: TOP 10 FLOWER-BUYING CITIES WITH AVERAGE SPENT PER TRANSACTION $62 SEATTLE $69 $71 $61 NEW YORK CITY BROOKLYN $68 СHICAGO $59 SAN FRANCISCO WASHINTON DC $59 $61 LOS ANGELES ΑΤΙΑΝΤΑ $65 $69 AUSTIN HOUSTON Source: Mint.com Total Transactions NOV. DEC. JAN. JUN. MAY. HOUSEHOLD PARTICIPATION RATE FLOWER POWER Alook at February's booming floral economy Flower Sales: 60 M Mother's Day Valentine's Day 45 М 30 M 15 М JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. ОСТ. NOV. DEC. Source: Mint.com Sales by Month: The months of February and May, with Valentine's Day and Mother's Day re- spectively, account for close to half of yearly ОСТ. FEB. 19% flower sales in the US. SEP. MAR. AUG. 21% APR. JUL. Source: Mint.com Average $ Amount PerTransaclion in February 1-800-FLOWERS FTD PRO FLOWERS $66 $64 తతల -7% -10% Change in Valentine's Day Purchases 08-'09 -8% Source: Mint.com Valentine's Day Aclicilties: 70% 60% 50% 40% %3D 30% 20% 10% 0% CARDS DATE NIGHT CANDY FLOWERS GIFT CARD PLUSH TOY PERFUME JEWELRY Source: US Census Bureau Gop Cilies for Flower Spending: TOP 10 FLOWER-BUYING CITIES WITH AVERAGE SPENT PER TRANSACTION $62 SEATTLE $69 $71 $61 NEW YORK CITY BROOKLYN $68 СHICAGO $59 SAN FRANCISCO WASHINTON DC $59 $61 LOS ANGELES ΑΤΙΑΝΤΑ $65 $69 AUSTIN HOUSTON Source: Mint.com Total Transactions NOV. DEC. JAN. JUN. MAY. HOUSEHOLD PARTICIPATION RATE