Film consumption in the UK

Filmz Sixty research Research group Average number of films watched in a year FILM; FILMFindings 80 40% 120.37 Top of admissions of cinema goers Of which Cinema Nin-cinema 17.29 17.29 CINEMA 103.08A RRRRRRRÑÂÂRÂR. ÁRRRRRÉÉ Of which Non Cinema Paid for vs Non Paid for 65.51 Nor paid for 3757 Paid for Of which Paid for by format 2.25 Po per view 3.8 Blu-nay (bought) 19 Download to orwn 8.68 DVD (bonght) 765 DVD (rented) 3.46 Online Streaming 7.17 Premium Subscription Film Channel 2.66 Blu-ray (rented) Consumer types 10% 59% 29% 2% MAR SALE Blockbuster only Blockbuster mainly Indie mainly Indie only 2% of survey - smallest group 10% of survey 59% of survey - biggest group - truest picture of mainstream film consumer 29% of survey - 2nd biggest group 56% female 52% male 55% male Average age 39.2 - 53% female Average age 44.5 (younger than Indie only) Average age 54.2 - oldest group youngest group Own games consoles - has all the tech gadgets Average age 39.6 - although most likely aged 16-24 Heaviest cinema goers Prefer Drama and Foreign Language Own games comsoles - has all the tech gadgets Heaviest consumer of film Prefer Comedy/Romcom on DVD Lightest consumer of DVDS Most likely to pirate movies Prefer Comedy/Romcom Most likely to omline stream Least likely to pirate Most likely to think cinema is expensive Buy the most amount of home ent product Most likely to watch on laptop or PC Lightest users of facebook Heaviest users of facebook and youtube Watches a lot of TV Heaviest users of Twitter Piracy 37% 18% 30% 28% Have commited some for of Film Piracy Suapping movies on hard drives/usb sticks Download movies from peer to peer file sharing sites Download movies from file hosting sites Social Media 35% Have arranged to go to the cinema via Facebook 38% Like official film pages on Facebook 19% Follorw an actor on Twitter 33% Disit officialfilm pages on Youtube 16% Tweet about Films/Film releases on Twitter 16% Likeofficial film pages on Youtube FILM 3SIXTY @Film3Sixty facebook.com/film3sixty film3sixtymagazine.com [email protected]