Fifty States of Waste
shared by visually on Aug 20
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Using data from Kantar/CMAG and The Census Bureau, 50 States of Waste analyzed every Congressional District and Media Market across the country. Since media markets and Congressional Districts rarely ...
align, the results are abundantly clear: 75% of the average broadcast media buy for a Congressional District in the United States is wasted reaching voters who cannot vote in the advertised race.
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