A Field Guide to China's Online Shoppers

A Field Guide to China's Online Shoppers Taobao Marketplace is China's largest online shopping website with more than 500 million registered users. Using the site's extensive data on the behavior of consumers in Greater China, Taobao researchers recently released a breakdown of the 12 types of Taobao Shoppers. Read on for details. The Night Owl L12 Taipei has a disproportionate amount of female Night Owl shoppers. People who shop on Taobao late in the evening. Where they live: Guangdong Jiangsu Zhejiang Shanghai Beijing male 72% 48% male 52% W iemale female 22 million L11 The Bargain Hunter People who spęnd carefully and mostly on bargains. 28% 30-34 34% male 16% 35-39 11% Where they live: Fujian, Guangdong Jiangsu, Zhejiang Shandong 40-49 8% 66% female 23-29 9 million Age group 110 The Window Shopper Those who look often but rarely buy. 34% 22-26 30% 30-45 34% male 36% others 66% female Age group 5 million L9 The Gourmand 19 People who have purchased 2 or more food products in a month. 27% 25% 30-34 25-29 Where they live: Guangdong Jiangsu Zhejiang Shanghai Beijing 16%16% 71% 35-39 40-49 29% male female 1 million Age group The Hoarder 18 People who buy more than 3 pieces of a necessity item at onė time. 67% female 59 15% 13% 33% male 35-39 40-49 28% Avg. no. of items in single purchase across all age groups 30-34 1 million Age group 17 The Shopaholic Shoppers who spend more than RMB50,000 per year. L7 Avg. amount spent/person DOUBLE No.1 RMB 161,600 Avg. no. of items female 1 million people spend more than purchased 22,148 Taiwan 980 No.3 RMB 50,000 Avg. no. of transactions completed male Hong Kong 780 No. of items purchased per person 538 Avg. no. of transactions/person per year The Collector L6 Shoppers who purchase collectibles more than 12 tímes. Where they live: 53% female 50% Guangdong Jiangsu Zhejiang Shanghai Beijing 47% male of collectors'are between 25-34 years old 1 million The Flea-Market Enthusiast I5 People who shop for second-hand products. Where they live: Guangdong Jiangsu Zhejiang Shanghai Beijing 53% male 51% 47% female of flea market shoppers are between 26-35 years old L4 IA The Frequent Flyer People who buy travel-related products every month. 24% 25-29 Where they live: 19% 35-39 Guangdong, Jiangsu Hubei, Sichuan 16% 55% malef 40-49 Hebei 45% female Age group 684,000 The Nostalgist L3 Taobao shoppers who buy products from past eraš. are aged 25-29 69% female 31% male Where they live: Shandong, Zhejiang Shanghai, Beijing 629,000 The Supermarket Shopper People who buy 3 or more supermarket products per month. L2 6% 23-24 27% Where they live: | 25-29 16% 15% 40-49 28% male W72% Hangzhou Shanghai 35-39 JU female Age group 585,000 L1 The Adventurer People who buy products a season ahead of everyóne else. 69% female 31% male Where they live: No.1 No.17 Jiangsu Shanghai Jiangsu Shanghai Avg. no. of transactions/person 69,000 Please feel free to share this content! 淘宝网 天 猫 T ËTMALL.COM EL Taobao.com Alibaba Group OF