Click me
Transcribed

Facebook in Asia and Australia represents 25% of World

socialbakers The Recipe for Social Marketing Success ASIA-PACIFIC ON FACEBOOK SELECTED COUNTRIES NUMBER OF FACEBOOK USERS IN JULY 2012 SOUTH KOREA 7.2 M HONG KONG 3.7 M PHILIPPINES 28.3 M INDIA 49.8 M INDONE SIA 43.8 M THAILAND 15.0 M SINGAPORE 2.6 M MALAYSIA 12.5 M AUSTRALIA 11.0 M 25% - 229 M USERS IN ASIA OF TOTAL FACEBOOK 901 M USERS ARE RESIDING IN ASIA TOTAL FACEBOOK USERS YEAR OVER YEAR GROWTH OF ACTIVE FACEBOOK USERS Percentage Growth South Korea : 94 % India I 69 % Thailand = 41 % Indonesia - 13 % Philippines 12 % Malaysia aE 11 % Singapore 6 % Australia 6 % Hong Kong E -1 % KEY STATISTICS ABOUT AUSTRALIA ON FACEBOOK MALE / FEMALE USER RATIO 50 % - 50% FEMALEUSERS MALE USERS TOP 10 INDUSTRIES RANKED BY AVERAGE FACEBOOK PAGE SIZE* Average Page size by Number of Fans Industry Questions Response Rate Fashion 267 43.9 % Ecommerce 177 30.7 % FMCG 128 55.3 % Airlines 113 73.3 % Media 110 16.5 % Alcohol 98 24.1 % Automotive 73 34.5 % Telecom 67 86.6 % Electronics 58 40.6 % Beauty 55 61.6 % TOP 10 BRANDS RANKED BY NUMBER OF FACEBOOK FANS * Number of Fans Engagement Rate Australia 3 228 0.71 % Quiksilver 2 051 0.03 % UGG Australia 1375 0.07 % Bubble O' Bill Ice Creams 1 214 0.59 % Pringles Australia 1 019 0.13 % Соса-Cola Australia 834 0.05 % BONDS 763 0.01 % Domino's Pizza 668 0.14 % - Australia Queensland, Australia 549 0.89 % [yellow tail] 551 0.44 % TOP 5 FASTEST MOVING BRANDS Australia 224 Quiksilver 113 KFC Australia 76 Domino's Pizza Australia 53 Queensland, Australia 45 * FIGURES IN THOUSANS KEY STATISTICS ABOUT SINGAPORE ON FACEBOOK MALE / FEMALE USER RATIO 54% - ·46% FEMALEUSERS MALE USERS TOP 10 INDUSTRIES RANKED BY AVERAGE FACEBOOK PAGE SIZE Average Page size by Number of Fans Industry Questions Response Rate Telecom 1 087 16.5 % Ecommerce 939 38.1 % Media 810 61.6 % Airlines * 802 34.5 % Electronics O 545 24.1 % FMCG I8 294 43.9 % Fashion 282 73.3 % Alcohol 277 40.6 % Beauty O 245 55.3 % Automotive 45 86.6 % TOP 10 BRANDS RANKED BY NUMBER OF FACEBOOK FANS Number of Fans Engagement Rate Mad Over Donuts 346 0.15 % Resorts World at Sentosa 230 0.07 % BlackBerry Singapore 210 0.03 % Starbucks 179 0.27 % Singapore KFC Singapore 169 0.18 % Singapore Airlines 168 0.21 % DEAL.com.sg.. 155 N/A Tiger Airways 140 0.28 % SingTel 138 0.13 % Pizza Hut Singapore 126 0.23 % TOP 5 FASTEST MOVING BRANDS * Adidas Singapore 24 SingTel 22 Spotlight 14 Nanyang Technological Uni 14 Samsung Mobile Singapore 11 * FIGURES IN THOUSANS INFOGRAPHIC DETAILS Data Range: July 9, 2011 - July 9, 2012 Engagement Rate: Defined by the following equation and averaged over a thirty-day window Likes + Comments + Shares on a given day Average Wall posts made by page on a given day f Engagement = x 100 Rate Total Fans on a given day socialbakers www.socialbakers.com

Facebook in Asia and Australia represents 25% of World

shared by Socialbakers on Aug 18
359 views
1 shares
0 comments
Check out the best performing brands and Socially Devoted industries in the Facebook world - this time Socialbakers takes a closer look at selected countries in Asia and Australia. Out of the 901 mill...

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size