Evolution of the Storefront

THE EVOLUTION OF THE STOREFRONT The Storefront- The facade or entryway of a retail store, has evolved to meet consumers' ENTER ever-changing needs throughout the ages. Now Open THE EVOLUTION CAVEMAN Prior to 10,200 BC Hunting and Gathering for their most basic needs, the basis for retail and shopping is hard wired into human evolution. NEOLITHIC PERIOD 10,200 BC The Innovation of Agriculture - Evolutionary step from constant survival mode to comfortably producing surpluses for sale or exchange. Dawn of infrastructure, supply chain and trading centers creating the merchant class and household storefronts. ANCIENT MARKETS 8000-3000 BC The growing diversity of storefronts and goods in ancient markets were responsible for the birth of money, increased literacy (reading/writing/recording transactions) and state power. Trajan's Market, Rome: 100-1l10 AD Oldest Shopping Mall, a modern market concept was established, Merchants set up tightly packed storefronts in streets and alleyways to trade and sell common goods. Specialized markets (or forums) were also separately established for luxury goods, food and drink. Age of Discovery : Early 15th Century - European global exploration in Portuguese, Africa and American discoveries transferring plants, animals, foods, humans and diseases. The Birth of Brick & Mortar Stores 18th & 19th Century The Industrial Revolution Mass production of inexpensive products, and the creation of specialty shops, urban galleria and department stores. Established storefronts replaced market trading, and the concept of brand identity was born. 1786 1700s Hudson's Bay Company's first network of branded trading posts emerged with wool blankets as their primary offering. The Galeries du Bois shopping center was home to 120 luxury storefronts creating a centralized, social culture around shopping. 1840s 1824 Display windows were created with the creation of plate glass. Department stores could now elegantly showcase goods and attract passers-by. Charles Henry Harrod opens his department store in London. 1858 Macy's establishes its first department store in New York City, New York. The Evolution of Brick & Mortar Stores 20th & 21st Century 1900 "Mom and Pop" Corner Stores and general stores flooded the streets of the U.S. offering specialty items. 1990-2008 The birth of enclosed malls, 1970-1990 strip malls, and mass retailers. Category Killers, Value Players, Club Stores, Big Box and Discount Surplus Stores. 1940-1970 e-Commerce is born with the introduction of the Internet. Online retail skyrockets and forever shapes the consumer approach Discount to retail and storefront shopping. Present Day - e-Commerce Omni-channel approach arising with predominantly online retailers incorporating storefronts and brick-and-mortar stores. e-Commerce Stats e-Commerce sales accounted for more than 1.2 trillion USD in 2013. 40% of worldwide Internet users have Digital payments methods such as digital wallets or online payment providers have seen increased bought products or goods online via desktop, mobile, tablet or other online devices amounting to more than 1 billion online buyers and is projected to continuously grow. adoption rates. O eBay-owned PayPal sees more than $14 billion USD in mobile payment volume alone. Ó Digital payments are convenient for the mobile shopping experience and for the increasingly available paid digital content like streaming music, online video subscriptions and apps. According to the Ó Google Trends search query volume in 2014, Magento is the most popular platform in the U.S. Magento powers almost 26% of the Alexa l million top e-Commerce sites. What is next for the ever-evolving storefront? Check out the next generation in storefronts at robofirnm Sources http://www.preservationnation.org/main-street/training/conference/2013neworleans/program-and-schedule/handouts/13-Han douts-SUN-Storefront-Design.pdf http://techcrunch.com/2014/10/31/why-online-retailers-continue-to-open-brick-and-mortar-stores/ http://retail00objects.com/ https://www.linkedin.com/pulse/20130607115409-12921524-how-did-we-get-here-a-short-history-of-retail http://www.kpmg.com/CN/en/IsuesAndinsights/ArticlesPublications/Documents/Evolution-retailing-o-200912.pdf http://www.statista.com/markets/413/e-commerce/ http://blog.aheadworks.com/2014/10/e-commerce-platforms-share-investigation-october-2014/