Evolution of Business Applications

Evolution of Business Applications Marketing automation leads the automation of the last part of the business left to be automated – Marketing 1957 1972-1973 1987 Human Operations: SAP is founded in 1972 Sales: Resources: Act! Becomes one of the ADP introduces and delivering solutions in 1973 most popular contact management software products leading the way for the future-CRM the automated punch card 1970's Customer Service: The ACD drives NOW Marketing: Marketing automation drives a technology revoltion in the 1979 the building of large scale call centers Accounting: The first spreadsheet software (Visicalc) changes accounting and finance forever marketing organization