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Everything You Should Know About Hidden Product Placement

Everything You Should Know About HIDDEN PRODUCT PLACEMENT You may not even notice, but advertisement is every- where, hidden in your favorite TV Shows and your bed- side books. Learn more: ADVENT AND EVOLUTION Product placement is not something new. It has been around for a while: Around the World in 80 days Product Product Placement in 1950s Placement in 198os 1850 1900 1950 2000 In the mid-1920s the practice become popular among movies. In the 1950s, TV dates back to the 19th century, when Jules Verne published Around the World in Eighty Days, mentioning shipping and transport com- panies in this adventure novel. programs were often underwritten by companies. Product placement really saw a surge in the mid 1980s. It's still growing today, with an estimate value of $10 billion in 2010. HALL OF FAME Know more about the most remarkable product in movies and TV shows: Toy Story Seinfield 007 Mr. Potato Head Junior Mints Mr Potato Head MIB Junior Mints No money exchanged hands between Tootsie Mr. Potato Head MEN IN BLACK became even more famous after being more than a toy in this movie. E.T. Roll Industries and Seinfeld. It was a great deal. E.T MIB James Bond Reese's Pieces Ray-Ban sunglasses BMW Z3 Rea pieces Ry Bani DisNey PIXAR ΤΟΥ Seinfeld IR Hershey's spent $1 million promoting E.T. in exchange for the rights to use E.T. in its ads This movie turned Ray-Ban sun- glasses were used by protagonists in the movie. STORY James Bond into one of the most powerful car salesmen. : TOP BRANDS AWARDS COSTS Movies are expensive to make so studios look to "brand partners" to help produce their movies. A new James Bond film, Bond 23, will set new records Apple products appeared in 30% of the 33 number one films at the US box office in 2010 This is why product placement has in product placement spend- ing. It get an eye-popping $45 million in funds (one- third of the film's production budget). become a multi-billion dollar indus- try with $24.63 billion in revenue in 2009. According to PQ Media, this figure will continue to grow: 30% Industry estimate growth Nike, Chevrolet and Ford appeared 24% of the top films. 2014 +9.2% growth 2010 24% +5.3% growth 2009 Sony, Dell, Land Rover, and Glock appeared in at least 15%. 3rd 15% RESULTS -O TV viewers don't mind product placement as long as it is natural. O Product placement can have a positive or negative impact on sales depending on how natural it is. Pontiac hoped to sell 1,000 Solstices in 10 days. Instead, they sold 1,000 Reese's Pieces had a 65% jump in profits just two weeks after after the premier of E.T. cars in 41 minutes after its exposure in the The Apprentice. The Apprentice helped Staples generate half a million dollars in sales in 2 hours. Information provided by: °MBA http://www.onlinemba.com/ Sources: Brandchannel.com| Pqmedia.com| Screenrant.com | Businessweek.com | Eric Goldman

Everything You Should Know About Hidden Product Placement

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Hidden product placement in films, t.v shows, and music videos is a smart way to get people to subconsciously think about and eventually purchase your product. This infographic provides a timeline sho...

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