Everything you need to know about Google's Quality Score

CLICK THROUGH RATE CLICK THROUGH RATE CLICK THROUGH RATE KEYWORD & MATCHED AD ACCOUNT HISTORY DISPLAY URL How often that keyword led to clicks on your ad? CTR of all ads and key- words in the entire How often you received dicks with Google Adwords account your display URL? white chocolate delivery white chocolate delivery Web Shopping Images Videos Maps More - Web Shopping Images Videos Maps More- > KEYWORD About 35,000,000 results (0.32 seconds) About 35,000,000 results (0.32 seconds) World's Best Chocolates - zchocolat.com Ad www.zchocolat.com/best-chocolate Presented in Mahogany Gift Boxes Worldwide Delivery in 244 Countries World's Best Chocolates - zchocolat.com www.zchocolat.com/best-chocolate Presented in Mahogany Gift Boxes Worldwide Delivery in 244 Countries MATCHED AD DISPLAY URL QUALITY SCORE Google's measurement of how your ads, keywords and landing page are relevant to search users. Higher quality score will improve ad position and lower cost. LANDING PAGE RELEVANCY GEOGRAPHY EASE KEYWORD/ KEYWORD/ OF RELEVANT TRANSPARENT LANDING PAGE SEARCH RELEVANCE AD RELEVANCE NAVIGATION