Event Marketing From A to Z

EVENT MARKETING FROM A TO Z A TO STEP 1: SETTING UP YOUR EVENT •... .. CREATE CREATE ADD SET UP IDENTIFY AGENDA, SPEAKERS' INFO, DIRECTIONS AND HOTEL AN EVENT THEME AN EVENT SITE: YOUR REGISTRATION AND CREATE YOUR AND LOGO ADD YOUR EVENT DETAILS, AGENDA AND A TO TRACK HEAD COUNT, COLLECT FEES, ETC INVITATION LIST CALENDAR WIDGET RECOMMENDATIONS STEP 2: PROMOTION ...... 1. SEND oUT A 2. POST UPDATES ON E in "SAVE THE DATE" EMAIL. YOUR SOCIAL MEDIA PROFILES 4. CREATE A BRIEF 3. USE A QR CODE FOR YOUR INVITATIONS AND EVENT MATERIALS, SUCH VIDEO INVITATION & POST ON You Tube AS PRESENTATIONS AND HAND-OUTS. 5. WRITE BLOG POSTS ABOUT THE EVENT 6. REFER TO THE EVENT WITH A CALL-TO-ACTION TO DRIVE REGISTRATIONS FROM OTHER SITES AND OFFERS. STEP 3: SOCIAL MEDIA-SPECIFIC EVENT PROMOTION PREPARE TWEETS YOUR EMP! OYEES CAN SHARE ADD SOCIAL MEDIA SHARING LINKS THROUGHOUT YOUR EVENT PAGES. %23 ALWAYS INCLUDE A HASHTAG WHEN PROMOTING THE EVENT ON TWITTER. START A COUNTDOWN TOo YOUR EVENT ON TWITTER. 8...7.....5...4...3...2...1 FOR FAC pOK PROMOTION, POST AGES OF PREVIOUS EVENTS. O Like LAUNCH FACEBOOK “LIKE" PROMOTIONS wWITH DISCOUNT CODES. SEND LINKEDIN GROUP INVITATIONS. in STEP 4: TRACK YOUR PROGRESS MEASURE REGISTRATIONS CHECK BY CHANNEL, SUCH AS EMAIL, SOCIAL MEDIA KEEP HOW MANY HAVE TRACK OF YOUR EMAIL CTR REGISTERED AND AND REFERRALS DETERMINE IF YOU NEED TO CLOSE REGISTRATION STEP 5: RUNNING THE EVENT ...... 1. DOWNLOAD A CHECK-IN APP то CHECK IN REGISTRANTS AT YOUR EVENT 2. DO LIVE- BLOGGING DURING THE EVENT 4. POST PHOTOS IN REAL-TIME USING SOCIAL MEDIA 3. VIDEO RECORD RECORD THE EVENT STEP 6: FOLLOW-UP POST EVENT ••.. .. SEND A SURVEY TO ALL ATTENDEES OFFER ARCHIVED EVENT MATERIALS TO NON-ATTENDEES. PRODUCE A VIDEO SUMMARIZING THE EXPERIENCE. REMIND PEOPLE OF YOUR UPCOMING EVENTS AND GET EARLY REGISTRATIONS WANT TO MARKET YOUR EVENTS THE RIGHT WAY? LEARN HOW IN THE FREE WEBINAR Hubsppt Constant Contact Event Marketing HOSTED BY HUBSPOT & Online Registration and Promotion CONSTANT CONTACT: wwW.HUBSPOT.COM/EVENTS © 2011 HUBSPOT. ALL RIGHTS RESERVED. HUBSPOT.COM יייוייייויייוייייויייי IMI