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The Enterprise War for Social Startups

THE ENTERPRISE WAR FOR SOCIAL STARTUPS It's no secret that enterprises realize that social media integration is necessary to drive business objectives. 2012 proved to be a big year in enterprises bridging the gap. Companies are no longer throwing social media efforts against the wall and seeing what sticks. Industry Leaders recognize that in order to engage consumers at scale, a strategy must be employed. in in SOCIAL WORLD in ningai fin PREPARING FOR ENGAGEMENT AT SCALE Listen Effective scaling of engagement begins with a strong in-bound connection to the social world. Engage at Scale Filter Create a set of criteria that teases out the right social media conversations and situations to be involved in. Analyze The advantage of engaging in scale comes from understanding the big picture and how effective the company's social business engagement efforts are overall. Connect to advocates Who can be an effective social media advocate for the company? These are both external and internal advocates. THE ENTERPRISE WAR LEYENDS $n/a Lines indicates $10M + purchasing. $100M + Enterprise level businesses are becoming savvy to social business and are acquiring social startups to add this capacity. Here is a look at some of the notable purchases. Line's weight indicates amount. $1B+ $3B + PURCHASERS Big Social PURCHASED jive radianĂ³ Q Assistly COREMETRICS peoplefluent Rypple successfacters BUDDYEMEDIA PROXIMAL LABS filtrbox vmware 3 Socialtext cubetree O SOCIALCAST OALTERIAN Microsoft SUMMIZE posterous rapportive ORACLE slideshare glancee AAdobe Top 5 Purchased startups by amount Despicted: Acquisitions by Larger firms in the Last 4 years. Included: Saas, packaged software, and related companies. Acquisitions must involve social features as a major component to be shown. SAP Microsoft facebook salesforce.com ORACLE yammer successfactors RightNow $1.5B Instagram $1B BUDDYHIMEDIA $1.2B $800M $3.4B Sources: http://www.dachisgroup.com/2012/08/eightwaystopreparefor- socialengagementatscale/ http://www.zdnet.com/blog/hinchcliffe/willsocial- softwarestartupscollapseintotheorbitofthe bigvendors/2137 http://www.zdnet.com/sizingupsocialbusinessfor20127000009426/ Startups vitrue Yammer facebook Linked in salesforce.com LIGHTBOK Cowalla New Guard O divvyshor Gilendtred nextstop llo Hot Potato Instagram Old Guard SAP

The Enterprise War for Social Startups

shared by ernestoolivares on Jul 07
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It's no secret that enterprises realize that social media integration is necessary to drive business objectives 2012 proved to be a big year in enterprises bridging the gap

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