The End of Growth for the e-Book Market?

The End of Growth for the e-Book market? A Nielsen Kantar's report points The American Association of that the day of double or even Publishers (AAP) also points a triple digit growth for the UK E-book market might now be softening of e-book sales since the first quarter of 2013 when compared gone. with 2012. This report leads us to highlight sales statistics of e-books In 2009 E-book revenue was 3.2% of the total book market. In 2010 with a 109% increase this share increased to 6.7%. Another Triple digit growth of 154% in 2011, market share rose to 17%. 33% growth in 2012.The market share became 22.6%. 5% growth in 1st Quarter of 2013 CLEARLY THE GROWTH RATE IS FALLING IN 2013. BUT WHY? Before we find out let's find out some more stats to indicate the impact of E-books. The E-book market in e-book sales are set to take just E-books account for 23% of trade US is worth over $1.7 under half of the total fiction publishing revenues billion (£1.03 Billion) market in the UK and more than a fifth (22%) of the overall UK book market 20% of the US adults 21% of the UK adults have downloaded an have downloaded an E-Book. E-Book E-book reading preferences 42% of E-books are read E-readers are used by 41% of the people 17% of e-books read from from a PC or a Laptop Smartphone's and tablets E book Reading By age 30% have done so between the 30% of the readers of the age ages of 30-49 18-29 have read an e-Book in last 12 months. 30% 30% 17% 23% 23% of the readers were The value drops to 17% for people over 65 years. 50-64 years old. Top Selling E-Books Fifty Shades Of Grey 2011-2012 Piny Shades Fifty Shades Fifty Shades of Grey E.L. James Over 15 Million Fifty Shades of Grey: Book One Fifty Shades Darker: Book Two Fifty Shades Freed: Book Three Gone Girl The Racketeer John Grisham GILLIAN 2012 2013 FEYNN Gillian Flynn John Grisham The Racketeer Over 1 Million sold Over 500,000 sold Reflected In You The Lucky One Reflected in You 2012 2012 Sylvia Day Over 500,000 sold Nicholas Sparks 569,544 sold SYLVIA DAY ONE NICHOLAS SPARKS The average E-Book price over years The fiercest price competition is to be found not in the US (where the average price per eBook) is $7.20 / £4.40 but in the UK – where the average title sells for only $5.76/£3.60 $9/ £5.44 Compare it with the price of an E-book in 2009 which was just below $6.85 / £4.14 In 2010 that became $6.60 / £3.98 In 2011 that became $6.70/£4.05 Rose slightly in 2012 Has the growth of the e-Book market reached its peak? The stats above allow us to come to some conclusions as to why the e-book market growth rate slowed down in 2013. Researchers Point out 4 major causes The AAP data does not capture sales by the self-published or indie author market. This segment makes up 25 per cent of Amazon's eBook sales. The E-book market has grown so large that a big increase in the market appears smaller as a percentage. Compared to 2012 there has been no hugely successful e-books like Fifty Shades of Grey and the Hunger Games that can raise the sales figure. The markets such as Ireland, France, Spain and Germany are only now beginning to see the growth that the UK & US markets experienced two and three years ago. The growth in this market had not been taken into account in the AAP report. While relative growth in the UK & US is slowing as the market matures, The E-book market will continue to grow and the sales are projected to be at $7.05 / £4.40 Billion by 2015 Source: http://www.forbes.com/sites/jeremygreenfield/2013/04/11/e- book-growth-slows-in-2012-to-only-41-what-does-it-mean-for-the-publishing-industry/ http://www.publishingtechnology.com/2013/08/downward-trend-ebook-prices/ http://www.mediabistro.com/galleycat/uk-children-under-10-read-ebooks-on-laptops_b51531 http://www.infodocket.com/2011/12/21/e-book-mar- ket-to-reach-eur-5-4-bln-7-05-billionusd-by-2015/ http://www.roughtype.com/?p%3D3590 http://www.teleread.com/ebooks/think-e-book-sales-are-slumping-think-again/ www.sainsburysebooks.co.uk eBooks by Sainsbury's eBooks y Sainsbury's amazonkindle kobo