The Empowered E-Patient

PATH OF THE BLUE EYE The Empowered E-Patient A Path of the Blue Eye Project Publication www.pathoflheblueeye.com E-Patients 101 Common words used to "E-Patient" is a term used to describe individuals who use E-Patient Demographics (e) describe E-Patients based on the Internet and other tools to seek out, share and sometimes create information about health and wellness. October 2010 Google search (1) White 65% "e-patient" African American 51% "Internet patient" Hispanic 44% "health seeker" I "cyberchondriac" 18-29 72% 30-49 71% 50-64 59% American adults who have gone 61% online to find health information. (2) 65+ 27% Less than High School 25% High School Diploma 50% People with chronic 51% conditions who go online to find health information. (2) Some College 74% College Graduate 85% 57% (2) Adults who say they have or someone they know has been 42% helped by following medical Less than $30,000 44% 64% 2) $30,000 - $49,999 66% advice or health information $50,000 - $74,999 79% found on the Internet, (2) $75,000 or more 82% E-Patients who say Internet research has 60% influenced a decision about how to manage a medical condition. (2) 88% U.S. adults with broadband connections who research health information on the Web. (2) E-Patients 201 E-Patient Social Media Communications Internet users who look 66% online to find information about a specific disease or medical problem. (2) U.S. adults who rely on 35% social media for medical content, (4) E-Patients with a favorable view of social 51% media communications efforts by health non- profits or charities. (6) 84% 75% f. Women conduct research online for others more often than men, (3) Total U.S. Population (-312 Million) E-Patients with a favorable view of social 37% media communications 100 million+ patients go online to find information about prescription drugs. efforts by pharmaceutical companies. (6) SU (4) 85.6 million adults admitted they doubted a medical professional's opinion or diagnosis because of information they read on the Internet, (5) E-Patients who want news or information about medical conditions or diseases via social media. (6) 60% 66% Internet users rely on search engines two-thirds of the time when researching health and medical information. (4) 77% The recently diagnosed who turn to online sources for health information first. (3) E-Patients who are interested in two-way 38%* dialogue with health organizations via social media, (6) 10 Million adults use a cell phone to find health information. (4) E-Patients interested 12%* in seeing advertising on social media. (6) Cell phone users have used 17% their phone to look up health or medical information, (2) *Note: This data is from a 2009 Path of the Blue Eye Project report, "Communicating with the Empowered E-Patient." The full report is available free of charge to individuals making regular contributions to the Project's knowledge community Living the Path. Learn more at http://pbeye.info/3ib. Powered by: Data Sources: 1. Google Search, October 2010 2. Pew Internet and American Life Project, 2009, 2010 3. Kantar Media, 2010 4. Manhattan Research, 2009 5. Enspektos, LLC, 2008 6. Path of the Blue Eye Project, 2009 enspektos" InfoNewt Vaalteing Bum l aes © 2010 Enspektos, LLC O O+ PATH OF THE BLUE EYE The Empowered E-Patient A Path of the Blue Eye Project Publication www.pathoflheblueeye.com E-Patients 101 Common words used to "E-Patient" is a term used to describe individuals who use E-Patient Demographics (e) describe E-Patients based on the Internet and other tools to seek out, share and sometimes create information about health and wellness. October 2010 Google search (1) White 65% "e-patient" African American 51% "Internet patient" Hispanic 44% "health seeker" I "cyberchondriac" 18-29 72% 30-49 71% 50-64 59% American adults who have gone 61% online to find health information. (2) 65+ 27% Less than High School 25% High School Diploma 50% People with chronic 51% conditions who go online to find health information. (2) Some College 74% College Graduate 85% 57% (2) Adults who say they have or someone they know has been 42% helped by following medical Less than $30,000 44% 64% 2) $30,000 - $49,999 66% advice or health information $50,000 - $74,999 79% found on the Internet, (2) $75,000 or more 82% E-Patients who say Internet research has 60% influenced a decision about how to manage a medical condition. (2) 88% U.S. adults with broadband connections who research health information on the Web. (2) E-Patients 201 E-Patient Social Media Communications Internet users who look 66% online to find information about a specific disease or medical problem. (2) U.S. adults who rely on 35% social media for medical content, (4) E-Patients with a favorable view of social 51% media communications efforts by health non- profits or charities. (6) 84% 75% f. Women conduct research online for others more often than men, (3) Total U.S. Population (-312 Million) E-Patients with a favorable view of social 37% media communications 100 million+ patients go online to find information about prescription drugs. efforts by pharmaceutical companies. (6) SU (4) 85.6 million adults admitted they doubted a medical professional's opinion or diagnosis because of information they read on the Internet, (5) E-Patients who want news or information about medical conditions or diseases via social media. (6) 60% 66% Internet users rely on search engines two-thirds of the time when researching health and medical information. (4) 77% The recently diagnosed who turn to online sources for health information first. (3) E-Patients who are interested in two-way 38%* dialogue with health organizations via social media, (6) 10 Million adults use a cell phone to find health information. (4) E-Patients interested 12%* in seeing advertising on social media. (6) Cell phone users have used 17% their phone to look up health or medical information, (2) *Note: This data is from a 2009 Path of the Blue Eye Project report, "Communicating with the Empowered E-Patient." The full report is available free of charge to individuals making regular contributions to the Project's knowledge community Living the Path. Learn more at http://pbeye.info/3ib. Powered by: Data Sources: 1. Google Search, October 2010 2. Pew Internet and American Life Project, 2009, 2010 3. Kantar Media, 2010 4. Manhattan Research, 2009 5. Enspektos, LLC, 2008 6. Path of the Blue Eye Project, 2009 enspektos" InfoNewt Vaalteing Bum l aes © 2010 Enspektos, LLC O O+ PATH OF THE BLUE EYE The Empowered E-Patient A Path of the Blue Eye Project Publication www.pathoflheblueeye.com E-Patients 101 Common words used to "E-Patient" is a term used to describe individuals who use E-Patient Demographics (e) describe E-Patients based on the Internet and other tools to seek out, share and sometimes create information about health and wellness. October 2010 Google search (1) White 65% "e-patient" African American 51% "Internet patient" Hispanic 44% "health seeker" I "cyberchondriac" 18-29 72% 30-49 71% 50-64 59% American adults who have gone 61% online to find health information. (2) 65+ 27% Less than High School 25% High School Diploma 50% People with chronic 51% conditions who go online to find health information. (2) Some College 74% College Graduate 85% 57% (2) Adults who say they have or someone they know has been 42% helped by following medical Less than $30,000 44% 64% 2) $30,000 - $49,999 66% advice or health information $50,000 - $74,999 79% found on the Internet, (2) $75,000 or more 82% E-Patients who say Internet research has 60% influenced a decision about how to manage a medical condition. (2) 88% U.S. adults with broadband connections who research health information on the Web. (2) E-Patients 201 E-Patient Social Media Communications Internet users who look 66% online to find information about a specific disease or medical problem. (2) U.S. adults who rely on 35% social media for medical content, (4) E-Patients with a favorable view of social 51% media communications efforts by health non- profits or charities. (6) 84% 75% f. Women conduct research online for others more often than men, (3) Total U.S. Population (-312 Million) E-Patients with a favorable view of social 37% media communications 100 million+ patients go online to find information about prescription drugs. efforts by pharmaceutical companies. (6) SU (4) 85.6 million adults admitted they doubted a medical professional's opinion or diagnosis because of information they read on the Internet, (5) E-Patients who want news or information about medical conditions or diseases via social media. (6) 60% 66% Internet users rely on search engines two-thirds of the time when researching health and medical information. (4) 77% The recently diagnosed who turn to online sources for health information first. (3) E-Patients who are interested in two-way 38%* dialogue with health organizations via social media, (6) 10 Million adults use a cell phone to find health information. (4) E-Patients interested 12%* in seeing advertising on social media. (6) Cell phone users have used 17% their phone to look up health or medical information, (2) *Note: This data is from a 2009 Path of the Blue Eye Project report, "Communicating with the Empowered E-Patient." The full report is available free of charge to individuals making regular contributions to the Project's knowledge community Living the Path. Learn more at http://pbeye.info/3ib. Powered by: Data Sources: 1. Google Search, October 2010 2. Pew Internet and American Life Project, 2009, 2010 3. Kantar Media, 2010 4. Manhattan Research, 2009 5. Enspektos, LLC, 2008 6. Path of the Blue Eye Project, 2009 enspektos" InfoNewt Vaalteing Bum l aes © 2010 Enspektos, LLC O O+ PATH OF THE BLUE EYE The Empowered E-Patient A Path of the Blue Eye Project Publication www.pathoflheblueeye.com E-Patients 101 Common words used to "E-Patient" is a term used to describe individuals who use E-Patient Demographics (e) describe E-Patients based on the Internet and other tools to seek out, share and sometimes create information about health and wellness. October 2010 Google search (1) White 65% "e-patient" African American 51% "Internet patient" Hispanic 44% "health seeker" I "cyberchondriac" 18-29 72% 30-49 71% 50-64 59% American adults who have gone 61% online to find health information. (2) 65+ 27% Less than High School 25% High School Diploma 50% People with chronic 51% conditions who go online to find health information. (2) Some College 74% College Graduate 85% 57% (2) Adults who say they have or someone they know has been 42% helped by following medical Less than $30,000 44% 64% 2) $30,000 - $49,999 66% advice or health information $50,000 - $74,999 79% found on the Internet, (2) $75,000 or more 82% E-Patients who say Internet research has 60% influenced a decision about how to manage a medical condition. (2) 88% U.S. adults with broadband connections who research health information on the Web. (2) E-Patients 201 E-Patient Social Media Communications Internet users who look 66% online to find information about a specific disease or medical problem. (2) U.S. adults who rely on 35% social media for medical content, (4) E-Patients with a favorable view of social 51% media communications efforts by health non- profits or charities. (6) 84% 75% f. Women conduct research online for others more often than men, (3) Total U.S. Population (-312 Million) E-Patients with a favorable view of social 37% media communications 100 million+ patients go online to find information about prescription drugs. efforts by pharmaceutical companies. (6) SU (4) 85.6 million adults admitted they doubted a medical professional's opinion or diagnosis because of information they read on the Internet, (5) E-Patients who want news or information about medical conditions or diseases via social media. (6) 60% 66% Internet users rely on search engines two-thirds of the time when researching health and medical information. (4) 77% The recently diagnosed who turn to online sources for health information first. (3) E-Patients who are interested in two-way 38%* dialogue with health organizations via social media, (6) 10 Million adults use a cell phone to find health information. (4) E-Patients interested 12%* in seeing advertising on social media. (6) Cell phone users have used 17% their phone to look up health or medical information, (2) *Note: This data is from a 2009 Path of the Blue Eye Project report, "Communicating with the Empowered E-Patient." The full report is available free of charge to individuals making regular contributions to the Project's knowledge community Living the Path. Learn more at http://pbeye.info/3ib. Powered by: Data Sources: 1. Google Search, October 2010 2. Pew Internet and American Life Project, 2009, 2010 3. Kantar Media, 2010 4. Manhattan Research, 2009 5. Enspektos, LLC, 2008 6. Path of the Blue Eye Project, 2009 enspektos" InfoNewt Vaalteing Bum l aes © 2010 Enspektos, LLC O O+ PATH OF THE BLUE EYE The Empowered E-Patient A Path of the Blue Eye Project Publication www.pathoflheblueeye.com E-Patients 101 Common words used to "E-Patient" is a term used to describe individuals who use E-Patient Demographics (e) describe E-Patients based on the Internet and other tools to seek out, share and sometimes create information about health and wellness. October 2010 Google search (1) White 65% "e-patient" African American 51% "Internet patient" Hispanic 44% "health seeker" I "cyberchondriac" 18-29 72% 30-49 71% 50-64 59% American adults who have gone 61% online to find health information. (2) 65+ 27% Less than High School 25% High School Diploma 50% People with chronic 51% conditions who go online to find health information. (2) Some College 74% College Graduate 85% 57% (2) Adults who say they have or someone they know has been 42% helped by following medical Less than $30,000 44% 64% 2) $30,000 - $49,999 66% advice or health information $50,000 - $74,999 79% found on the Internet, (2) $75,000 or more 82% E-Patients who say Internet research has 60% influenced a decision about how to manage a medical condition. (2) 88% U.S. adults with broadband connections who research health information on the Web. (2) E-Patients 201 E-Patient Social Media Communications Internet users who look 66% online to find information about a specific disease or medical problem. (2) U.S. adults who rely on 35% social media for medical content, (4) E-Patients with a favorable view of social 51% media communications efforts by health non- profits or charities. (6) 84% 75% f. Women conduct research online for others more often than men, (3) Total U.S. Population (-312 Million) E-Patients with a favorable view of social 37% media communications 100 million+ patients go online to find information about prescription drugs. efforts by pharmaceutical companies. (6) SU (4) 85.6 million adults admitted they doubted a medical professional's opinion or diagnosis because of information they read on the Internet, (5) E-Patients who want news or information about medical conditions or diseases via social media. (6) 60% 66% Internet users rely on search engines two-thirds of the time when researching health and medical information. (4) 77% The recently diagnosed who turn to online sources for health information first. (3) E-Patients who are interested in two-way 38%* dialogue with health organizations via social media, (6) 10 Million adults use a cell phone to find health information. (4) E-Patients interested 12%* in seeing advertising on social media. (6) Cell phone users have used 17% their phone to look up health or medical information, (2) *Note: This data is from a 2009 Path of the Blue Eye Project report, "Communicating with the Empowered E-Patient." The full report is available free of charge to individuals making regular contributions to the Project's knowledge community Living the Path. Learn more at http://pbeye.info/3ib. Powered by: Data Sources: 1. Google Search, October 2010 2. Pew Internet and American Life Project, 2009, 2010 3. Kantar Media, 2010 4. Manhattan Research, 2009 5. Enspektos, LLC, 2008 6. Path of the Blue Eye Project, 2009 enspektos" InfoNewt Vaalteing Bum l aes © 2010 Enspektos, LLC O O+