Email Monks Valentine’s Day Retail Sales Forecast 2013

VALENTINE'S DAY RETAIL FORECAST STILL HOT WITH 18.6 BILLION SPENDING While love is in the air, buyers' trend to spend just a little more than spending survey shows only a slight increase in expected sales. An average person is planning to spend $130.97 on candies, cards, gifts and more, slightly up from $126.03 last year. Total spending is expected to reach $18.6 billion. last year. Valentine's Day is just on the doorsteps of 2013 calendar and the This Valentine a blend of traditional and non-traditional gifts are gaining popularity. 51% 36.6% $1.6 bln $1.9 bln 51% Spending on Candies = $1.6 Bln 36.6% Spending on Flowers = $1.9 Bln 19.7% 15% $4.4 bln $1.5 bln 19.7% Spending on Diamonds/Gold/ Silver = $4.4 Bln 15% Spending on Gift Cards = $1.5 Bln Courters Go Online Survey's 10-year history A survey found that: (26.3%) plan to show their love with gifts found online - up from 19.3% last year and the maximum in the survey's 19.3% 26.3% 10-year history. Where are they shopping? Other shoppers will seek out for the perfect gift(s) at a discount 田 JOY Discount Department Stores Stores Specialty Stores 39.6% 32.2% 22.9% Catalogs 2.6% Floral Shops Jewelry Stores Specialty Clothing 19.6% 32.2% Stores 7.5% Celebrating Valentine's Day isn't always for couples. • 60.6% of shoppers plan to show their love & affection for other family members - an average spending of $26.46. • A little more than a quarter (25.2%) shoppers will buy gifts for friends, spending an average of $8.49. • 13.2% say they will buy gifts for their co-workers, planning to spend an average of $5.12. • Two in five (20.0%) Americans plan to buy gifts for their pets - total expected spending to reach $815 million. Average spending The average male struck by Cupid's arrow will spend significantly more than the average woman this year. will spend an average of $175.61 on jewelry, flowers, a romantic evening out and more. While will spend approximately $88.78. Shopping Timings 6 Weeks Earlier: 3% revenue Four in 10 5 Weeks Earlier: 3% revenue The Smart Courters (40.7%) smartphone 4 Weeks Earlier: 6% revenue owners will 46.9 % of tablet owners will use their devices to purchase items, research gift ideas and more. use their 3 Weeks Earlier: 14% revenue handhelds to shop 2 Weeks Earlier: 25% revenue for gifts 1 Week Earlier: 51% revenue Calendar for Email Marketing on Valentine's Day January 28th-30th Content Awareness Campaign Send suggestions of gifts. Add a story for each gift idea. People relate to stories rather than just the products so you'll make their choice easier. February 4th-6th Promotion Launch This is the period when most people would purchase. Here, people tend to avoid delays to get the best deal and delivery on time. Make a promotion they can't ignore; offer discounts, gift wrapping and free delivery. 11th of February Follow-up on Promotion Send this follow-up to only those who have opened at least one promotional email. This time is the safest, as unsubscribes and spam reports are at its lowest. The email should convey the sense of urgency while keeping the doors open for last moment shoppers. 3 4 5 6 9 10 11 12 13 February MON TUE WED THU FRI SAT SUN 2 1 13th of February The Valentine's Eve MO 8 7 This email shouldn't contain any sells pitch, instead deliver ideas to save the day. On the other hand, to those who have purchased, offer tips on creating a memorable moment with your product. This email is for having your subscribers remember you and recommend you. 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 15th of February The Re-engagement Day Congratulate and encourage the buyers to share their stories and recommend you. This will help you in getting a loyal customer base that doesn't unsubscribe easily. Also, email marketing can be done based on the shipping availability. Source: NRF, Experian CheetahMail, http://padicode.com and BIGinsight Email Monks f facebook.com/emailmonks www.emailmonks.com etwitter.com/emailmonks O pinterest.com/emailmonks VALENTINE'S DAY RETAIL FORECAST STILL HOT WITH 18.6 BILLION SPENDING While love is in the air, buyers' trend to spend just a little more than spending survey shows only a slight increase in expected sales. An average person is planning to spend $130.97 on candies, cards, gifts and more, slightly up from $126.03 last year. Total spending is expected to reach $18.6 billion. last year. Valentine's Day is just on the doorsteps of 2013 calendar and the This Valentine a blend of traditional and non-traditional gifts are gaining popularity. 51% 36.6% $1.6 bln $1.9 bln 51% Spending on Candies = $1.6 Bln 36.6% Spending on Flowers = $1.9 Bln 19.7% 15% $4.4 bln $1.5 bln 19.7% Spending on Diamonds/Gold/ Silver = $4.4 Bln 15% Spending on Gift Cards = $1.5 Bln Courters Go Online Survey's 10-year history A survey found that: (26.3%) plan to show their love with gifts found online - up from 19.3% last year and the maximum in the survey's 19.3% 26.3% 10-year history. Where are they shopping? Other shoppers will seek out for the perfect gift(s) at a discount 田 JOY Discount Department Stores Stores Specialty Stores 39.6% 32.2% 22.9% Catalogs 2.6% Floral Shops Jewelry Stores Specialty Clothing 19.6% 32.2% Stores 7.5% Celebrating Valentine's Day isn't always for couples. • 60.6% of shoppers plan to show their love & affection for other family members - an average spending of $26.46. • A little more than a quarter (25.2%) shoppers will buy gifts for friends, spending an average of $8.49. • 13.2% say they will buy gifts for their co-workers, planning to spend an average of $5.12. • Two in five (20.0%) Americans plan to buy gifts for their pets - total expected spending to reach $815 million. Average spending The average male struck by Cupid's arrow will spend significantly more than the average woman this year. will spend an average of $175.61 on jewelry, flowers, a romantic evening out and more. While will spend approximately $88.78. Shopping Timings 6 Weeks Earlier: 3% revenue Four in 10 5 Weeks Earlier: 3% revenue The Smart Courters (40.7%) smartphone 4 Weeks Earlier: 6% revenue owners will 46.9 % of tablet owners will use their devices to purchase items, research gift ideas and more. use their 3 Weeks Earlier: 14% revenue handhelds to shop 2 Weeks Earlier: 25% revenue for gifts 1 Week Earlier: 51% revenue Calendar for Email Marketing on Valentine's Day January 28th-30th Content Awareness Campaign Send suggestions of gifts. Add a story for each gift idea. People relate to stories rather than just the products so you'll make their choice easier. February 4th-6th Promotion Launch This is the period when most people would purchase. Here, people tend to avoid delays to get the best deal and delivery on time. Make a promotion they can't ignore; offer discounts, gift wrapping and free delivery. 11th of February Follow-up on Promotion Send this follow-up to only those who have opened at least one promotional email. This time is the safest, as unsubscribes and spam reports are at its lowest. The email should convey the sense of urgency while keeping the doors open for last moment shoppers. 3 4 5 6 9 10 11 12 13 February MON TUE WED THU FRI SAT SUN 2 1 13th of February The Valentine's Eve MO 8 7 This email shouldn't contain any sells pitch, instead deliver ideas to save the day. On the other hand, to those who have purchased, offer tips on creating a memorable moment with your product. This email is for having your subscribers remember you and recommend you. 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 15th of February The Re-engagement Day Congratulate and encourage the buyers to share their stories and recommend you. This will help you in getting a loyal customer base that doesn't unsubscribe easily. Also, email marketing can be done based on the shipping availability. Source: NRF, Experian CheetahMail, http://padicode.com and BIGinsight Email Monks f facebook.com/emailmonks www.emailmonks.com etwitter.com/emailmonks O pinterest.com/emailmonks