Email Marketing vs. Facebook Page vs. Native App

EMAIL MARKETING Vs. FACEBOOK PAGE VS. NATIVE APP FOR SMALL BUSINESS Small businesses often engage with customers through a variety of media. Two of the most popular engagement methods are email marketing and Facebook. A new entrant to the scene is the native mobile app. However, with limited time and resources it can be difficult to determine where to focus your efforts. Let's take a close look at these engagement methods in a battle-of-the-buzzwords. BUSINESS §OWNER SMALL. EMAIL MARKETING FACEBOOK PAGE NATIVE APP BEST through browser or through the web or directly from ACCESS mobile mobile Facebook device device app home BEST about about about AUDIENCE 2 hours 3 hours 2 hours ENGAGEMENT per day 8 per day per day 9 TIE TIE a few a few hours per a few minutes SETUP TIME minutes (WITH APPTIVE campaign SETUP) BEST over 105 emails approx. 243 friends and page an average of 41 other COMPETITION installed per day likes apps BEST push notifications competes with every other email in competes with every other post offer direct customer SIGNAL TO on communication NOISE Facebook inbox without Timeline competition ENGAGEMENT EFFICACY EMAIL MARKETING FACEBOOK PAGE NATIVE APP 20% email open rate 3 by subscribers push notification open rate of 40%' from users with notifications posts are generally seen by 7.5% ? of Fans TARGET CONSUMER No doubt email marketing and Facebook have their place in customer engagement efforts. However, if you're looking for the approach with the best engagement efficiency and that provides for the best interaction with your business on the mobile screen, a native mobile app is the clear winner. APP NATIVE WINNER! Apptive Apptive helps businesses and organizations of any size create attractive, feature rich mobile apps. It was founded with the philosophy that all businesses need a competitive mobile strategy to remain relevant in a world where smartphones have become the engagement media of choice for consumers. Apptive is based in the green hills of Austin, TX 8 http://mashable.com/2012/08/01/email-workers-time/ 4 http://arxiv.org/pdf/1111.4503v1.pdf 5 http://www.radicati.com/wp/wp-content/uploads/2011/05/ Email-Statistics-Report-2011-2015-Executive-Summary.pdf 2 http://allfacebook.com/shocker-3-to-7-5-of-fans-see- your-pages-posts_b45311 3 http://60secondmarketer.com/blog/2012/07/26/ email-marketing-benchmarks-2012/ 9 http://online.wsj.com/article/ SB10001424127887323293704578334401534217878.html 7 http://www.marketingcharts.com/wp/interactive/ social-networking-eats-up-3-hours-per-day-for-the- average-american-user-26049/ 6 http://thenextweb.com/insider/2012/05/16/ nielsen-us-smartphones-have-an-average-of-41-apps- installed-up-from-32-last-year/ 1 Apptive internal data