Email Marketing Statistics

Email Marketing Statistics By Industry Highest CTR 5.50% Click Through Rate Emails sent by photo and video businesses saw the highest average CTR followed by architecture and construction industry (5.20%). Highest Average Lowest CTR 1.30% Click Through Rate Not surprisingly, Emails from gambling businesses saw the lowest average CTR. Lowest Average Best Open Rates (Average) Photo and Video Religion Manufacturing Non-Profit 48.6% 48.1% 48.1% 46.7% Agriculture and Architecture and Government Insurance Food Services Construction 45.8% 45.4% 43.8% 43.7% Arts and Artists Professional Services Home and Garden Creative Services 43.1% 41.9% 39% 38.7% Top 10 Industries with High CTR (Average) Photo and Video 5.5% Architecture and Construction 5.2% Hobbies 5% Recruitment and Agriculture and Food Media and Publishing 4.4% Home and Garden Staffing Services 4.5% 4.8% 4.5% Politics Pharmaceutic als Manufacturing 3.90% 4.10% 3.70% Worst 10 Industries with Low CTR (Average) Gambling 1.3% Restaurant 1.4% Daily Deals/E-Coupons 1.9% Public Relations 1.9% Marketing & Advertising 2.1% Entertainment & Events 2.1% Games 2.5% Vitamin supplements 2.50% Music and Musicians 2.60% Computers & Electronics 2.60% Detailed Campaign Analysis (Average) Industry Оpen Soft Hard Click Bounce Bounce Unsub Agriculture and Food Services 45.40% 4.50% 0.90% 0.80% 0.27% Architecture and Construction 43.80% 5.20% 1.40% 1.10% 0.22% Arts and Artists 43.10% 3.40% 0.80% 0.80% 0.24% Beauty and Personal Care 32.70% 3.60% 0.60% 0.70% 0.30% $ Business and Finance 32.60% 3.10% 1.00% 0.90% 0.20% Computers and Electronics 32.40% 2.70% 0.90% 0.80% 0.20% 2 Consulting 37.10% 3.40% 1.60% 1.30% 0.27% Creative Services/Agency 41.90% 3.50% 1.10% 1.10% 0.25% Daily Deals/E-Coupons 19.30% 1.90% 0.20% 0.10% 0.09% eCommerce 22.20% 2.90% 0.30% 0.20% 0.12% Education and Training 36.10% 3.40% 0.90% 0.70% 0.17% Entertainment and Events 25.40% 2.10% 0.50% 0.50% 0.18% Gambling 25.10% 1.30% 0.60% 1.00% 0.13% Games 21.60% 2.50% 0.60% 1.00% 0.18% Government 45.80% 3.60% 0.90% 0.70% 0.14% Health and Fitness 32.20% 3.30% 0.50% 0.60% 0.26% Hobbies 37.50% 5.00% 0.40% 0.30% 0.19% Home and Garden 38.70% 4.80% 0.50% 0.50% 0.23% Insurance 43.70% 2.80% 1.40% 1.30% 0.20% Legal 38.30% 3.60% 1.00% 0.80% 0.15% Manufacturing 48.10% 4.10% 2.20% 1.90% 0.42% ADV Marketing and Advertising 21.70% 2.10% 0.60% 0.50% 0.15% Media and Publishing 30.90% 4.40% 0.30% 0.20% 0.09% Medical, Dental, and Healthcare 30.90% 3.10% 0.90% 0.80% 0.17% Mobile 36.80% 2.90% 0.90% 1.30% 0.39% Music and Musicians 30.00% 2.60% 0.50% 0.50% 0.18% Non-Profit 46.70% 3.60% 0.70% 0.70% 0.18% Pharmaceuticals 36.70% 3.70% 1.60% 1.70% 0.29% Photo and Video 48.10% 5.50% 0.60% 0.70% 0.27% Politics 36.70% 3.90% 0.60% 0.60% 0.18% Professional Services 39.00% 3.20% 1.40% 1.20% 0.28% Public Relations 35.50% 1.90% 1.20% 0.90% 0.17% Real Estate 37.20% 3.10% 1.10% Recruitment and 1.00% 0.28% Staffing 23.10% 4.50% 0.50% 0.60% 0.18% Å Religion 48.60% 3.20% 0.30% 0.30% 0.11% D Restaurant 33.00% 1.40% 0.40% 0.40% 0.25% Retail 31.00% 3.40% 0.50% 0.40% 0.21% Social Networks and Online Communities 25.00% 3.50% 0.40% 0.40% 0.16% Software and Web App 32.60% 2.70% 1.30% 1.20% 0.34% Sports 35.80% 3.40% 0.60% 0.60% 0.19% Telecommunications 32.50% 2.80% 1.30% 1.20% 0.20% イ Transportation Travel and 27.70% 2.80% 0.70% 0.60% 0.20% Vitamin supplements 26.50% 2.50% 0.50% 0.50% 0.27% Other 33.20% 3.40% 1.00% 0.80% 0.20% Email Marketing Opportunities 2010 2018 USD 1.5 Billion USD 6.5 Billion The market size of Email marketing in the year 201o Expected to grow at a CAGR of 20% and reach $6.5 Billion by the year 2018 33% <1% Nearly a third of purchases from repeat customers initiated with an e-mail Social networking sites have influenced less than 1% of transactions from both new and repeat shoppers Data Sources: 1. Based on the Email Marketing Benchmarks study conducted by Mailchimp - http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/l 2. Forrester +Online+Buyers+In+2012/fulltext/-/E-RES82001 3. http://mashable.com/2012/09/25/social-media-sales-forrester/ 4.http://www.transparencymarketresearch.com/email-marketing-industry.html mail marketing study- http://webprod.forrester.com/The+Purchase+Path+0f Directory Maximizer Presented by Professional Directory Submission Service www.DirectoryMaximizer.com Pktochart Email Marketing Statistics By Industry Highest CTR 5.50% Click Through Rate Emails sent by photo and video businesses saw the highest average CTR followed by architecture and construction industry (5.20%). Highest Average Lowest CTR 1.30% Click Through Rate Not surprisingly, Emails from gambling businesses saw the lowest average CTR. Lowest Average Best Open Rates (Average) Photo and Video Religion Manufacturing Non-Profit 48.6% 48.1% 48.1% 46.7% Agriculture and Architecture and Government Insurance Food Services Construction 45.8% 45.4% 43.8% 43.7% Arts and Artists Professional Services Home and Garden Creative Services 43.1% 41.9% 39% 38.7% Top 10 Industries with High CTR (Average) Photo and Video 5.5% Architecture and Construction 5.2% Hobbies 5% Recruitment and Agriculture and Food Media and Publishing 4.4% Home and Garden Staffing Services 4.5% 4.8% 4.5% Politics Pharmaceutic als Manufacturing 3.90% 4.10% 3.70% Worst 10 Industries with Low CTR (Average) Gambling 1.3% Restaurant 1.4% Daily Deals/E-Coupons 1.9% Public Relations 1.9% Marketing & Advertising 2.1% Entertainment & Events 2.1% Games 2.5% Vitamin supplements 2.50% Music and Musicians 2.60% Computers & Electronics 2.60% Detailed Campaign Analysis (Average) Industry Оpen Soft Hard Click Bounce Bounce Unsub Agriculture and Food Services 45.40% 4.50% 0.90% 0.80% 0.27% Architecture and Construction 43.80% 5.20% 1.40% 1.10% 0.22% Arts and Artists 43.10% 3.40% 0.80% 0.80% 0.24% Beauty and Personal Care 32.70% 3.60% 0.60% 0.70% 0.30% $ Business and Finance 32.60% 3.10% 1.00% 0.90% 0.20% Computers and Electronics 32.40% 2.70% 0.90% 0.80% 0.20% 2 Consulting 37.10% 3.40% 1.60% 1.30% 0.27% Creative Services/Agency 41.90% 3.50% 1.10% 1.10% 0.25% Daily Deals/E-Coupons 19.30% 1.90% 0.20% 0.10% 0.09% eCommerce 22.20% 2.90% 0.30% 0.20% 0.12% Education and Training 36.10% 3.40% 0.90% 0.70% 0.17% Entertainment and Events 25.40% 2.10% 0.50% 0.50% 0.18% Gambling 25.10% 1.30% 0.60% 1.00% 0.13% Games 21.60% 2.50% 0.60% 1.00% 0.18% Government 45.80% 3.60% 0.90% 0.70% 0.14% Health and Fitness 32.20% 3.30% 0.50% 0.60% 0.26% Hobbies 37.50% 5.00% 0.40% 0.30% 0.19% Home and Garden 38.70% 4.80% 0.50% 0.50% 0.23% Insurance 43.70% 2.80% 1.40% 1.30% 0.20% Legal 38.30% 3.60% 1.00% 0.80% 0.15% Manufacturing 48.10% 4.10% 2.20% 1.90% 0.42% ADV Marketing and Advertising 21.70% 2.10% 0.60% 0.50% 0.15% Media and Publishing 30.90% 4.40% 0.30% 0.20% 0.09% Medical, Dental, and Healthcare 30.90% 3.10% 0.90% 0.80% 0.17% Mobile 36.80% 2.90% 0.90% 1.30% 0.39% Music and Musicians 30.00% 2.60% 0.50% 0.50% 0.18% Non-Profit 46.70% 3.60% 0.70% 0.70% 0.18% Pharmaceuticals 36.70% 3.70% 1.60% 1.70% 0.29% Photo and Video 48.10% 5.50% 0.60% 0.70% 0.27% Politics 36.70% 3.90% 0.60% 0.60% 0.18% Professional Services 39.00% 3.20% 1.40% 1.20% 0.28% Public Relations 35.50% 1.90% 1.20% 0.90% 0.17% Real Estate 37.20% 3.10% 1.10% Recruitment and 1.00% 0.28% Staffing 23.10% 4.50% 0.50% 0.60% 0.18% Å Religion 48.60% 3.20% 0.30% 0.30% 0.11% D Restaurant 33.00% 1.40% 0.40% 0.40% 0.25% Retail 31.00% 3.40% 0.50% 0.40% 0.21% Social Networks and Online Communities 25.00% 3.50% 0.40% 0.40% 0.16% Software and Web App 32.60% 2.70% 1.30% 1.20% 0.34% Sports 35.80% 3.40% 0.60% 0.60% 0.19% Telecommunications 32.50% 2.80% 1.30% 1.20% 0.20% イ Transportation Travel and 27.70% 2.80% 0.70% 0.60% 0.20% Vitamin supplements 26.50% 2.50% 0.50% 0.50% 0.27% Other 33.20% 3.40% 1.00% 0.80% 0.20% Email Marketing Opportunities 2010 2018 USD 1.5 Billion USD 6.5 Billion The market size of Email marketing in the year 201o Expected to grow at a CAGR of 20% and reach $6.5 Billion by the year 2018 33% <1% Nearly a third of purchases from repeat customers initiated with an e-mail Social networking sites have influenced less than 1% of transactions from both new and repeat shoppers Data Sources: 1. Based on the Email Marketing Benchmarks study conducted by Mailchimp - http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/l 2. Forrester +Online+Buyers+In+2012/fulltext/-/E-RES82001 3. http://mashable.com/2012/09/25/social-media-sales-forrester/ 4.http://www.transparencymarketresearch.com/email-marketing-industry.html mail marketing study- http://webprod.forrester.com/The+Purchase+Path+0f Directory Maximizer Presented by Professional Directory Submission Service www.DirectoryMaximizer.com Pktochart