Election 2012: Local Search and the Issues

yp Presents Election 2012 Local Search and the Issues HOW AMERICA SEARCHES LOCALLY: Local Search Activity Per Capita Compared to National Average WA VT NH ME MT ND OR MN MA ID SD WI NY RI WY MI IA PA CT NE NJ NV IL Он DE UT IN CO wV MD VA CA KS MO DC KY NC 24 AZ OK AR SC NM MS AL GA. LA Above average FL average Below average HI **** Local Searches Per Capita: Local Searches On Mobile: Red States & Swing States search nearly the same amount, 45% more than Blue States. Red States & Blue States search 25% more than Swing States. WHO'S SEARCHING THE ISSUES? O Washington D.C. searches 6 times the U.S. average for Temporary Employment. Alaskans search Private Education nearly 6 times Jobs Education more than the rest of the U.S. Blue States have the highest average unemployment rate and search 17% more than Blue States search for At 5.3% unemployment, Vermont holds the smallest percent of searches for Employment categories. Education only slightly more (2.3%) than Red States. Washington D.C. searches 4 times more for Education than the rest of the country. Red States for Employment categories. Blue States search for Housing Market Home Builders 112% more than Red States. Swing States search the most, followed very closely by Red States. Searches for Realtors: 1st California 2nd Georgia 3rd Michigan Blue States lag in this category, with 14% fewer searches than Swing States. Swing States search 20% less than Blue States The Environment & Red States for Environmental Services which include Recycling, E-Waste Management, Energy and Water Conservation Services. Red and Blue States search equally for Environmental categories. Hawaii & California search the most for Solar Energy Products & Services. Government Financial Religion Red states perform 20% more searches for Government categories. Red States search Financial Services Red States search for Places of Worship 39% more than Blue States. categories 19% more than Blue States. Montana leads the U.S. with nearly 3 times the national average for searches on Social Security Services. Florida, an important election swing state, searches 3 times the national average for Credit & Debt Counseling Services. Missouri leads the nation in searches for Religious Organizations, followed closely by Georgia. Health Red States perform 19% more Health More than 8% of all searches in Red Swing State, Ohio, searches for Health Insurance 100% more than the national average. Care related searches States are Health Care than Blue States. Care related. Most searches for Health Care: 1st Tennessee (2nd) Louisiana (Bad) Kentucky YP is North America's largest local search, media and advertising company. For more information visit http://corporate.yp.com. This report is based on internal data from 595 million searches and 9.6 billion impressions in Q3 2012 across the YP SM Local Ad Network's 300+ online, mobile, IPTVand directory assistance publishers. Data are presented as a percentage of total searches performed in a state or aggregation of states, unless otherwise noted. Populations for per capita cakulations sourced from 2010.census.gov. Red, Blue and Swing state designations sourced from www.270towin.com, October 12, 2012. O 2012 YP Intellectual Property, LLC All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies.